The hashtag leaves many social media users perplexed as to its true function. Let’s take a more in-depth look at hashtags and the most effective ways they can enhance your social media experience. The origin of the hashtag can be found in the earliest days of the Internet. Developed to enable communication within discussion forums, […]

Halloween is a day filled with candy and costumes. Whether you are young or old, the spirit of the day is easy to embrace. Never a place to shy away from a chance to dress up in wacky attire, R&R looks forward to October 31st all year! So just how popular is Halloween? Let’s take […]

Instagram and Vine are creating an online buzz. This past June, Instagram, owned by Facebook, added video capabilities to their app. Not a shocker, right? Well, it wasn’t really, but the timing was. The Twitter-owned video app, Vine, had been released only a few weeks earlier, which made Instagram video look like Facebook trying to […]

December 6, 1845 may sound like an arbitrary day to many of you, but to the men who proudly wear the letters Alpha Sigma Phi, the date represents brotherhood, pride and heritage.

We are social butterflies. Well, at least when it comes to managing and strategizing social media programs for our clients. At the most basic level, social media is another tool in the marketing toolbelt that can complement a variety of different initiatives. However, like most marketing tools, social media also requires a plan and a strategy to succeed.

The 7th annual race will take place this Saturday (as in tomorrow) at the USF Sun Dome. Anyone can participate and you can walk, run or wheel your way through a 5k, 5-mile, one mile, wheelchair 5 mile or kid dash. All proceeds and donations benefit Moffitt Cancer Center research.

Woohoo! We survived the transition to Timeline, did you? On March 30th, Facebook introduced businesses the world over to their new social layout. Surprisingly, it was met with a high level of positive feedback, unlike the personal timeline profiles. In a previous post, I spoke in detail about the value–adding changes that Timeline was bringing […]

March 30, 2012 is the day that Facebook as we know it ceases to exist. For brand pages, this means creating a presence tailored to a new layout and upping the communication ante. Timeline is what the new layout is called and it essentially works to document the history of a person, company or brand from birth or founding to present day. Learn how to set your brand apart on the new Facebook.

Pinterest, the newest social media darling is making its presence known, especially among women. The digital pin-board is a great platform for a variety of products and services, but like any other social media outlet, a content strategy and a plan are essential to successfully meeting marketing goals.

Hospitals, although conservative in nature and often slow to adopt new ways of communicating, are testing out the social media waters. In fact, as noted in his blog, University of Maryland Medical Center’s web operations manager Ed Bennett records that there are currently 548 hospital YouTube Channels, 1,018 hospital Facebook pages, 788 hospital Twitter accounts, […]