Halloween is a day filled with candy and costumes. Whether you are young or old, the spirit of the day is easy to embrace. Never a place to shy away from a chance to dress up in wacky attire, R&R looks forward to October 31st all year! So just how popular is Halloween? Let’s take […]

Planning isn’t all that glamorous, but what it lacks in excitement, it makes up for in prolific results. When you take the time to plan for your marketing campaigns, you are better prepared to handle the good, the bad, and the social masses. Whether you are launching an entirely new, company-wide brand image or simply […]

Branded content is an advertising medium that “blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.” While this form of advertising is not a new concept, its use has risen dramatically in recent years. The pursuit of engaging content for consumers is without end. Attention spans are short, and outlets for media are […]

There’s no doubt about it: the mobile Internet experience is booming. Mobile traffic as a percentage of all Internet traffic has grown by 1.5x each year for the last five years. In May of 2013, 15% of all Internet traffic consisted of mobile users. According to that trajectory mobile will take up 22.5% of all […]

Now that you’ve shopped around and completed the on-boarding process it’s time to get elbow deep in the fun part. You know the whole reason why you hired us– the actual design process. Woot! It’s our favorite part too. Prior to the design phase, you have quite a bit of homework: answering creative questionnaires, gathering […]

As you know, technology is constantly changing. What was new yesterday is often old hat today, and keeping up with the digital “Joneses” is exhausting. However, keeping up and maintaining your WordPress website is not just a good idea, it’s necessary to its survival. I know that sounds extreme, but in all honesty, it’s the […]

From the initial meeting through the onboarding process, hiring a design firm (or any vendor for that matter) can feel like a courtship. As I discussed in the initial process blog, there is the introduction phase where you meet each other, politely ask questions, and decide if you want to move past the meet-and-greet to […]

At Rhyme & Reason, behind every beautiful design is a smart idea, and behind the smart idea is research and immersion. Why do we start with research ? Well quite simply, our designs are better when we’ve done our homework. But to dig a bit deeper, there are three main reasons why we think research […]

Last week we flew to El Paso for the annual meeting of everyone that’s anyone in the Texas travel and tourism industry (the annual conference of the Texas Association of Convention and Visitor Bureaus, or TACVB, for those in the know). The trip was a blast. We represented one of our favorite clients, Georgetown, Texas, […]

Instagram and Vine are creating an online buzz. This past June, Instagram, owned by Facebook, added video capabilities to their app. Not a shocker, right? Well, it wasn’t really, but the timing was. The Twitter-owned video app, Vine, had been released only a few weeks earlier, which made Instagram video look like Facebook trying to […]