Hello! I’m proud to join such a wonderful team of design professionals at Rhyme & Reason! I come to the R&R family with 14 years of experience in marketing and advertising, where I’ve worked in the technology, higher education, media and hospitality industries. I specialize in marketing materials that drive sales and reinforce brand awareness, […]

  We love Convention & Visitors Bureaus (CVBs), possibly more than the normal person (or design firm) should. We also really like attending conferences where we get to catch up with old friends and meet new ones. So what happens when you take our affinity for CVBs and conferences combine them in our fabulous home […]

It may be known as the Lone Star state, but when we visit Texas we never feel alone. This past week Courtney and I had a chance to mix, mingle and celebrate new friends and old friends at the Texas Association of Convention & Visitor Bureaus’ (TACVB) Annual Conference. This was our second time attending […]

From 2008 to 2009, total travel expenditures in the United States dropped precipitously, from $662 billion to $605 billion. The reason holds no mystery. This country was facing an economic downturn unseen in generations. The good news? A rebound is well under way. Let’s take a look at the reasons why the travel and tourism […]

If you are an avid fan of Rhyme & Reason Design, you’ve likely seen our social media graphics pop up in the news feed from time to time. Those posts give us the opportunity to share our personality a bit more, show off our creative chops and build brand awareness. For such a small image, […]

Let’s say you have one minute to introduce your business to potential clients. Historically, this feat of communication has been done through the use of professionally edited and strategically placed words on a page, whether that opportunity is online or in the customer’s hand. The question is, do they actually read it? If we are […]

What can I say, we’re all human, we all multitask and every once in a while we make mistakes. In our emailing, social media-savvy, text-laden environment, our brains and our fingers are running 90 miles an hour and – let’s be honest – the odds of your auto-correct misconstruing what you wrote are never in […]

It’s time for your city to strike a pose. Whether you are in need of a new cover for your visitor’s guide or a timely cover photo for your city Facebook page, a high quality shot of your city at work or at play can go a long way. Why is that? Because the old […]

It is no secret, at R&R we live for colors. Reds, blues, greens and literally everything in between. Black and white rarely enters our color palette and when they do, it is only a brief appearance. So where does this rich and color-filled spectrum come from? One word: Pantone. The Story of Pantone What exactly […]

“Your culture is your brand.” These words form the foundation of one of the most successful startup companies in history. Uttered in 2010 by Tony Hsieh, CEO of Zappos, in an editorial he wrote for the Huffington Post, the statement is a window into the changing world of business. Zappos’ success illustrates an evolution in […]