At first blush, your project might look simple enough on the surface. What you may not realize (and what we’ve come to specialize in) is that even the tiniest of details you may initially brush over play a huge role in determining whether or not your idea is a stud or a dud. Everything from […]

Between work and two young kids, I have to admit; I rarely make it through an entire book these days. But, when Building a Story Brand was suggested to me, it piqued my interest. Not only has there been buzz about it in the marketing realm, but the author, Donald Miller, also penned one of […]

Used haphazardly, hashtags can offer very little. But, used strategically, hashtags become a powerful asset to your brand. Unless you’re a large brand such as Nike, you’re probably not going to start the next big trend or hashtag online. That’s okay. The social media game isn’t about creating waves; it’s about learning to spot the […]

As of November 2017, more than 300 million Instagram accounts are active on Instagram Stories every day. Users enjoy stories because they feel authentic and personal. It’s an insight into someone’s everyday life. Story examples include hanging out at a brewery, going to a concert, a dog chasing its tail, the list goes on. On […]

As you may already know, we are big fans of design events over here at R&R, so it should come as no surprise that we kept with our annual tradition and hosted our fourth annual ATL Dribbble Meetup last week! #CantStopWontStop This year’s theme of “Summer Abroad” was inspired by travel, an industry near and […]

Wouldn’t it be great if instead of Kylie Jenner, your community were the beneficiary of a billion dollars? Imagine the improvements that could be made, the campaigns created and the opportunities for future growth. Alas, we can’t all be the Kardashians. But, we can use our network and our communities to increase awareness, without breaking […]

With 2019 on the horizon (wasn’t it just summer time?), the importance of looking ahead has never been greater. The new year brings fresh opportunities to recognize the importance of planning for the future. As strategic conversations about financials take place, marketing and media often gets pushed to the side to make room for the […]

When it comes to communities, we’ve found that creating a sense of place goes further in attracting tourists. In fact, over the years, we’ve seen how tourism directly impacts economic development, which in turn affects the residential experience. Therefore, brand and marketing efforts must extend past the destination-specific to include initiatives that market a city […]

At Rhyme and Reason, we’re always looking for new ways to help your organization reach fundraising goals both creatively and effectively. Whether you’re looking to refresh existing strategies or want to rebuild from the ground up, check out these tips on ways to increase donations in your next capital campaign. Show real life impact If […]

Good for the goose, good for the gander. When it comes to business, where you choose to set up shop has a lot to do with the offerings of the overall community. So, what makes a city good for business and what kind of plans can you implement to help boost the marketability of your […]