Tampa-based non-profit teaches us what matters

Giving back to our communities is something that we not only enjoy doing, but also something that we are able to do thanks to all of our amazing clients. If you are an avid blog aficionado, as I hope all of you are, you may recall that we developed custom Facebook Fan Pages for local charitable organizations in Atlanta and Orlando. Well, it’s Tampa’s turn for a little time in the spotlight. As of last week, we launched the newly designed Facebook Fan Page for I Matter Too.

I Matter Too is a 501(c)(3) non-profit organization that provides support, leadership and educational tools to help abused and neglected children in the greater Tampa Bay area. Through the organization, children and young adults connect with mentors and tutors who can provide them with the encouragement and inspiration that they so desperately need. Stacia Hepburn, I Matter Too’s dynamic founder, knows first hand of the crippling effects of childhood abuse. Through faith and support, she was able to avoid becoming a statistic and has since dedicated her life’s work to ensuring that more children matter.

In developing the Fan Page, Rhyme & Reason Design was able to watch the progression of the I Matter Too brand itself. Originally, we began the design process when the I Matter Too brand was whimsical with chalk drawings and splashes of purple and gold. However, the look and feel of I Matter Too were about to change. In an effort to both capture the attention of a broader marketplace and provide an edgier feel, the color scheme was altered and the whimsy was removed to promote the serious nature of the material. With the alterations came a desire to promote interactivity on all levels. Therefore, both on the soon-to-be launched website and the Fan Page, viewers will be able to watch a video of the importance and impact of the organization, sign-up to volunteer their time and even take a donation challenge.

This project taught our team a lot about the value change has on an organization and reminded us that taking the time to give back to our communities is worth a few overtime hours. Now if reading this blog hasn’t already cut into your overtime hours, check out I Matter Too and take their Facebook challenge.

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