Archive: Branding

Communication on our mind

In two weeks, Rhyme & Reason will attend the Fraternity Communication Association’s Annual Conference in Atlanta and we are beyond stoked. The three-day conference offers vendors and FCA members the opportunity to participate in networking and educational events.

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Facebook Timeline, designing for visual engagement

Woohoo! We survived the transition to Timeline, did you? On March 30th, Facebook introduced businesses the world over to their new social layout. Surprisingly, it was met with a high level of positive feedback, unlike the personal timeline profiles. In a previous post, I spoke in detail about the value–adding changes that Timeline was bringing […]

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Zombie-Themed Party, sign us up!

The Embassy Suites West Palm Beach – Central completed a large renovation project and wanted to showcase the updates in an interactive way. With help from the G-Star School of the Performing Arts, GreyDog Creative and Rhyme & Reason Design, the hotel put on a zombie-themed event that scared and delighted those in attendance.

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Ready or not here it comes, Facebook Timeline for Fan Pages

March 30, 2012 is the day that Facebook as we know it ceases to exist. For brand pages, this means creating a presence tailored to a new layout and upping the communication ante. Timeline is what the new layout is called and it essentially works to document the history of a person, company or brand from birth or founding to present day. Learn how to set your brand apart on the new Facebook.

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Taste of Florida, summertime in a bottle

Taste of Florida Real Fruit Mixers are the perfect complement to any beverage. Doug McWhorter, founder and CEO of Coastal Beverages and Taste of Florida wanted a website that instantly transported the visitor from their desk chair to the beach. Beyond the vacation-like vibe, the site also needed to provide useful resources for wholesalers and individuals alike.

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