Raise your hand if you have heard of the Rheem Manufacturing Company.

Okay, not that many of you.

Now raise your hand if you have hot water in your home.

We’ve traded in hostels and backpacks for Holiday Inns and portfolios this summer. That’s right loyal readers, Rhyme & Reason has entered the world of business travel – Woot! Okay, so I don’t know about you, but when I was a kid I thought Santa Claus was the real deal and that business travel included […]

There are a lot of changes afoot for the United States Postal Service, however I’d be lying if I said that I wouldn’t care if I didn’t receive snail mail anymore. Ok maybe not bills and credit card gimmicks, but a good old-fashioned Hallmark card is worth its weight in postage stamps. In fact, I’ve […]

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Wow. Crunchy numbers A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 5,600 times in 2010. That’s about 13 full 747s.   […]

In growing a business, one of the main objectives sited in marketing and communications plans is to increase awareness. With the Internet, social media, traditional and non-traditional marketing, the ability to increase company awareness among a specific target market is vast. The real problem lies in taking action and finding the right avenues. Below are […]

Many companies today offer remote workspace options, promote social media connectivity and rely heavily on the conveniences of technology. From instant barista machines to video conferencing, grinding out the eight plus hours a day no longer requires landline phones, typewriters or snail mail. The water cooler has been replaced by instant messaging or inter-office “pings,” […]

We talk about brands and branding a lot not just because we help companies develop them, but also because we believe strongly in the value that they provide to a company or an organization. Recently, Benitects, an employee benefits firm specializing in designing and building better benefits, hired us to re-design their brand mark. Peggy […]

I believe when you initially start a business, there are unending amounts of enthusiasm and dreaming to be had. In the beginning, you don’t mind pulling all-nighters, working on the weekends and giving of your heart and soul to your fledgling business. Now I’m not saying that you ever lose that enthusiasm and those dreams, […]

The Center for Christian Study at the University of Virginia has successfully created a physical environment where hearts and minds are transformed in the midst of the challenges of contemporary culture through facilitating wise discussion of the Truth. They wanted to encourage the same in the online environment. That’s how Rhyme & Reason got involved. […]

All small businesses and start-ups have the potential to become household names. However, it takes more than a great idea to reach the levels of recognition that Coca-Cola, McDonald’s and Google have enjoyed. For his star-crossed lovers in Romeo and Juliet Shakespeare wrote, “What’s in a name? That which we call a rose by any […]