The Alpha Sigma Alpha sorority has had much to celebrate over the last few years, from installing new chapters to completing a full rebrand. On July 11th, the sisterhood descended on Virginia Beach to celebrate another big milestone – the 47th Biennial National Convention and Leadership Conference.

What happens at the Fraternity Communications Conference, does not need to stay, especially when the experience is too great not to share. From meeting new friends and business acquaintances to celebrating shiny new awards, the entire conference was a highlight for Rhyme & Reason Design.

In two weeks, Rhyme & Reason will attend the Fraternity Communication Association’s Annual Conference in Atlanta and we are beyond stoked. The three-day conference offers vendors and FCA members the opportunity to participate in networking and educational events.

We are a little infatuated with the number 12. Perhaps it has something to do with the time of year, there are 12 days of Christmas, we count down to 12am on 31st day of the 12 month and we just rang in the 12th year of the 21st century. So in honor of the […]

To some, it might seem a little early to begin the conversation about annual reports, the year in review. But as we’ve discovered while working with the Greek community and higher education institutions, fiscal calendars do not always coincide with the holidays, December 31st and ringing in a new year. In early September, we had […]

Slightly more than a year ago, we won the opportunity to partner with Alpha Sigma Alpha Sorority in their rebranding campaign. In one week from today, August 15, 2011 to be exact, those efforts will culminate with the unveiling of the new brand aesthetic. Since we’ve been sworn to secrecy (as in secret handshakes and […]

In a recent blog, I discussed Alpha Delta Pi’s Foundation and even went into some of the history of a Greek organization’s Foundation. Since publishing that blog, it’s been brought to my attention that so many of our Greek and non-Greek members don’t know what goes on behind the scenes of the Greek community. Well, […]

We’ve traded in hostels and backpacks for Holiday Inns and portfolios this summer. That’s right loyal readers, Rhyme & Reason has entered the world of business travel – Woot! Okay, so I don’t know about you, but when I was a kid I thought Santa Claus was the real deal and that business travel included […]

While I was off traversing the rugged terrain of Bolivia, Rhyme & Reason Design was awarded the re-branding project for Alpha Sigma Alpha Sorority and Alpha Sigma Alpha Foundation. I had fully planned to write about the amazing news upon my return, however no more than a week later, Karen and I were Indianapolis bound […]