We are social butterflies. Well, at least when it comes to managing and strategizing social media programs for our clients. At the most basic level, social media is another tool in the marketing toolbelt that can complement a variety of different initiatives. However, like most marketing tools, social media also requires a plan and a strategy to succeed.

The stores were all out of Turtle Doves and Leaping Lords this year. So here at Rhyme & Reason Design, we chose to craft our own 12 days of sharing that we are certain will be more useful then seven Swimming Swans. Twelve email newsletters Eleven Twitter tweets Ten convention banners Nine cups of coffee […]

Customizing a Fan Page can set you and your company, or product apart in the realm of social media. But how do you get customers involved with your product and Fan Page without putting too many bells and whistles on your custom Fan Page? After spending too many hours on Facebook, creating my own Fan […]

Over the weekend, Erin and I had the opportunity to talk about social media, R&R’s non-profit efforts and entrepreneurship on Connecting Women’s blog talk radio. (Don’t worry Karen would have been there too, but she was trying on wedding dresses!) The interview, which focused on utilizing social media in the business world, came about thanks […]

This past year has been an incredible learning experience for not just the three of us, but all of our friends and family members who have had the opportunity to enjoy our adventures in small business ownership first hand. We learned that owning a business looks a lot easier on the silver screen than it […]