Taste of Florida Real Fruit Mixers are the perfect complement to any beverage. Doug McWhorter, founder and CEO of Coastal Beverages and Taste of Florida wanted a website that instantly transported the visitor from their desk chair to the beach. Beyond the vacation-like vibe, the site also needed to provide useful resources for wholesalers and individuals alike.

Slightly more than a year ago, we won the opportunity to partner with Alpha Sigma Alpha Sorority in their rebranding campaign. In one week from today, August 15, 2011 to be exact, those efforts will culminate with the unveiling of the new brand aesthetic. Since we’ve been sworn to secrecy (as in secret handshakes and […]

In a recent blog, I discussed Alpha Delta Pi’s Foundation and even went into some of the history of a Greek organization’s Foundation. Since publishing that blog, it’s been brought to my attention that so many of our Greek and non-Greek members don’t know what goes on behind the scenes of the Greek community. Well, […]

This week, I’ve decided to camp out with the McKenzies (aka Karen and Ben) in Atlanta. A visit to their abode is always a good time for friends, food and an R&R pow wow. As a virtual office, we often set up shop in coffee houses, conduct meetings via Skype and make great use of […]

You’ve probably heard us talk about the Big Nerd Ranch once or twice, but we can’t help it, they’re our favorite nerds! Plus, they give us an opportunity to stretch our creative muscles in all sorts of different directions. Our latest project involved a pen and paper and some tongue-in-cheek copy. So here’s the background, […]

One of our fabulous clients, Peggy Grever of Benitects, LLC, an employee benefits company in St. Louis, MO has a wonderful value platform for her business. She believes in designing and building better benefits for her clients, while simultaneously promoting environmental sustainability.  Her vision is not only demonstrated through her continued client efforts but, also […]

Last week I talked at length about designing and writing a brochure for the City of Georgetown, TX. Now there is truly something wonderful about holding a tangible piece of marketing collateral in your hand, but what is often more mesmerizing to me is watching a website come to life. Between the Visitor’s Guide brochure […]

Traveling is one of our favorite pastimes here at Rhyme & Reason Design, Inc. If you know us personally, or have read through some of the back pages of our blog, you will have realized that we hop a plane in a blink of an eye. So what better client to have the opportunity to […]

You have been a loyal reader of this here blog for nearly three years now and I must thank you many times over for your interest in reading my ramblings. Now here’s my question to you, after all this time of reading about the cool designs we’ve created and the fun clients we’ve worked with […]