Trends in Greek Branding – The Logo Makeover


The best logos embody an organization’s history, purpose and future all at a single glance, meaning these little symbols do a lot of heavy lifting. And with the National Panhellenic Conference’s push for values-based recruitment, logos are becoming even more important during the engagement process. The 2015 policy change emphasizes building relationships and holding genuine […]

Continue Reading >

The Post-Branding Honeymoon To-Do


After countless hours of research, immersion and refined designs, you have finally experienced logo love! You had that “aha” moment where it all clicked, and you’ve picked “the one.” You have a beautifully designed logo mark, corresponding color palette and brand standards guide that meld together flawlessly to create a brand image that speaks to […]

Continue Reading >

7 Tips to Create Brand Consistency at the Greek Chapter Level


Individual fraternity and sorority chapters are just a small part of the big picture. Each chapter has unique strengths and opportunities to market itself on campus. The challenge for the parent organization is implementing the use of the brand standards guide across all chapters to ensure consistency and brand recognition. As the leaders at the […]

Continue Reading >