The 7th annual race will take place this Saturday (as in tomorrow) at the USF Sun Dome. Anyone can participate and you can walk, run or wheel your way through a 5k, 5-mile, one mile, wheelchair 5 mile or kid dash. All proceeds and donations benefit Moffitt Cancer Center research.

In two weeks, Rhyme & Reason will attend the Fraternity Communication Association’s Annual Conference in Atlanta and we are beyond stoked. The three-day conference offers vendors and FCA members the opportunity to participate in networking and educational events.

Woohoo! We survived the transition to Timeline, did you? On March 30th, Facebook introduced businesses the world over to their new social layout. Surprisingly, it was met with a high level of positive feedback, unlike the personal timeline profiles. In a previous post, I spoke in detail about the value–adding changes that Timeline was bringing […]

Georgetown, Texas is a great place to visit according to the Convention and Visitor’s Bureau and now the community is making it known that the town is also a phenomenal place to live. Rhyme & Reason again partnered with the city to create a complementing website to promote the joys of living in a modern-day Mayberry.

The Embassy Suites West Palm Beach – Central completed a large renovation project and wanted to showcase the updates in an interactive way. With help from the G-Star School of the Performing Arts, GreyDog Creative and Rhyme & Reason Design, the hotel put on a zombie-themed event that scared and delighted those in attendance.

March 30, 2012 is the day that Facebook as we know it ceases to exist. For brand pages, this means creating a presence tailored to a new layout and upping the communication ante. Timeline is what the new layout is called and it essentially works to document the history of a person, company or brand from birth or founding to present day. Learn how to set your brand apart on the new Facebook.

Working with your body to address pain and improve flexibility are two of the primary functions of the Feldenkrais Method. Joyce Gudger, a Guild Certified Feldenkrais Practioner, came to Rhyme & Reason Design for help communicating the unique process to a robust digital audience.

Taste of Florida Real Fruit Mixers are the perfect complement to any beverage. Doug McWhorter, founder and CEO of Coastal Beverages and Taste of Florida wanted a website that instantly transported the visitor from their desk chair to the beach. Beyond the vacation-like vibe, the site also needed to provide useful resources for wholesalers and individuals alike.

Pinterest, the newest social media darling is making its presence known, especially among women. The digital pin-board is a great platform for a variety of products and services, but like any other social media outlet, a content strategy and a plan are essential to successfully meeting marketing goals.

Don’t let the size of a logo fool you, the little mark happens to be the biggest advocate of your brand. Therefore, it’s important to realize that developing the look and feel of the mark can be more time-intensive than building a website and more emotionally charged than a real-life love connection.