“Your culture is your brand.” These words form the foundation of one of the most successful startup companies in history. Uttered in 2010 by Tony Hsieh, CEO of Zappos, in an editorial he wrote for the Huffington Post, the statement is a window into the changing world of business. Zappos’ success illustrates an evolution in […]

Beyond developing a logo mark for our clients, we often work with start-ups and even established organizations to create a brand standards guide complete with mission and vision statements. A brand standards guide is a multi-page document that details all the elements of a brand, from the actual logo mark to the appropriate web font, […]

Planning isn’t all that glamorous, but what it lacks in excitement, it makes up for in prolific results. When you take the time to plan for your marketing campaigns, you are better prepared to handle the good, the bad, and the social masses. Whether you are launching an entirely new, company-wide brand image or simply […]

Branded content is an advertising medium that “blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.” While this form of advertising is not a new concept, its use has risen dramatically in recent years. The pursuit of engaging content for consumers is without end. Attention spans are short, and outlets for media are […]

Now that you’ve shopped around and completed the on-boarding process it’s time to get elbow deep in the fun part. You know the whole reason why you hired us– the actual design process. Woot! It’s our favorite part too. Prior to the design phase, you have quite a bit of homework: answering creative questionnaires, gathering […]

At Rhyme & Reason, behind every beautiful design is a smart idea, and behind the smart idea is research and immersion. Why do we start with research ? Well quite simply, our designs are better when we’ve done our homework. But to dig a bit deeper, there are three main reasons why we think research […]

Last week we flew to El Paso for the annual meeting of everyone that’s anyone in the Texas travel and tourism industry (the annual conference of the Texas Association of Convention and Visitor Bureaus, or TACVB, for those in the know). The trip was a blast. We represented one of our favorite clients, Georgetown, Texas, […]

Atlanta is home to several globally iconic brands. Topping the list are the likes of Coca-Cola, Delta, UPS and Home Depot. However, these marketing-budget giants don’t keep others from competing for a piece of the pie. Here’s a snapshot of some of our favorite ATL startups. These grassroots companies have all developed beautiful, concise, intuitive […]

Ahhh, the age of video. Where animated hearts flutter like butterflies and mustached champions leap from mountains. Well, perhaps not every video is that dramatic… but ours is! In May, we attended the Fraternity Communications Association Annual Conference in St. Louis. We brought with us the usual tradeshow fare: banners, portfolio work, pens, and tasty […]

What’s not to love about cupcakes?

Yeah we couldn’t think of anything either, which is exactly why we practically asked to lick the spoon when Lori of LoLo’s Cupcakes called to enlist our help with branding her cupcakery.