The air’s gotten cooler, apples are picked and hayrides taken – we’ve settled into fall and are preparing for the arrival of winter! For most of us, that means making shopping lists for turkey dinners and gifts to buy, but what is your business or organization doing to prepare for the holiday season? A focused approach to capture […]

As you look to increase your marketing reach each month, either on your website, digital ads, or social media posts, having content to put in all those places isn’t always an easy task. Creating impactful content can be an even greater challenge. We’ve found, through trial, error and a whole lot of red ink, that […]

Let’s say you have one minute to introduce your business to potential clients. Historically, this feat of communication has been done through the use of professionally edited and strategically placed words on a page, whether that opportunity is online or in the customer’s hand. The question is, do they actually read it? If we are […]

“Your culture is your brand.” These words form the foundation of one of the most successful startup companies in history. Uttered in 2010 by Tony Hsieh, CEO of Zappos, in an editorial he wrote for the Huffington Post, the statement is a window into the changing world of business. Zappos’ success illustrates an evolution in […]

Beyond developing a logo mark for our clients, we often work with start-ups and even established organizations to create a brand standards guide complete with mission and vision statements. A brand standards guide is a multi-page document that details all the elements of a brand, from the actual logo mark to the appropriate web font, […]

Planning isn’t all that glamorous, but what it lacks in excitement, it makes up for in prolific results. When you take the time to plan for your marketing campaigns, you are better prepared to handle the good, the bad, and the social masses. Whether you are launching an entirely new, company-wide brand image or simply […]

Branded content is an advertising medium that “blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.” While this form of advertising is not a new concept, its use has risen dramatically in recent years. The pursuit of engaging content for consumers is without end. Attention spans are short, and outlets for media are […]

Now that you’ve shopped around and completed the on-boarding process it’s time to get elbow deep in the fun part. You know the whole reason why you hired us– the actual design process. Woot! It’s our favorite part too. Prior to the design phase, you have quite a bit of homework: answering creative questionnaires, gathering […]

At Rhyme & Reason, behind every beautiful design is a smart idea, and behind the smart idea is research and immersion. Why do we start with research ? Well quite simply, our designs are better when we’ve done our homework. But to dig a bit deeper, there are three main reasons why we think research […]

Last week we flew to El Paso for the annual meeting of everyone that’s anyone in the Texas travel and tourism industry (the annual conference of the Texas Association of Convention and Visitor Bureaus, or TACVB, for those in the know). The trip was a blast. We represented one of our favorite clients, Georgetown, Texas, […]