We live in the world of advertising and design here at Rhyme & Reason, so I often assume that our industry-speak is well known thanks to buzz words like social media, digital and mobile becoming part of the general nomenclature. Yet during the holidays, while speaking to friends, family and party guests, I found myself […]

Let’s say you have one minute to introduce your business to potential clients. Historically, this feat of communication has been done through the use of professionally edited and strategically placed words on a page, whether that opportunity is online or in the customer’s hand. The question is, do they actually read it? If we are […]

At Rhyme & Reason, behind every beautiful design is a smart idea, and behind the smart idea is research and immersion. Why do we start with research ? Well quite simply, our designs are better when we’ve done our homework. But to dig a bit deeper, there are three main reasons why we think research […]

Ahhh, the age of video. Where animated hearts flutter like butterflies and mustached champions leap from mountains. Well, perhaps not every video is that dramatic… but ours is! In May, we attended the Fraternity Communications Association Annual Conference in St. Louis. We brought with us the usual tradeshow fare: banners, portfolio work, pens, and tasty […]

We admit we may be slightly obsessed with the ampersand. But as it turns out, we aren’t the only ones. It seems our beloved bilingual ligature has been trending toward pop culture stardom, and we think it’s pretty obvious why. It’s timeless. The word ampersand — a combination of the phrase “and per se and” […]