No longer just for sales calls, networking or job-hunting, the elevator pitch can be an essential tool for a spectrum of destination marketing activities. It’s little wonder, as these quick spiels can reveal the standout aspects of your organization or community and do it in a quick, focused way. How quickly? If you’re not familiar with the tactic, […]

It’s National Travel and Tourism Week! Not sure what that is? We’re here to fill you in. The U.S. Travel Association designates this week in celebration and recognition of these two important activities. Although it’s mainly geared toward the travel and tourism industry, everyone can agree that travel is important for economic prosperity and enriching […]

What does it take to win in the advertising and marketing game? We spend our days focusing on that very topic. Although measuring success can be ambiguous, there are times when we get to see tangible proof of what a win looks like and it is very, very nice. Last week, we attended the Georgia […]

  We love Convention & Visitors Bureaus (CVBs), possibly more than the normal person (or design firm) should. We also really like attending conferences where we get to catch up with old friends and meet new ones. So what happens when you take our affinity for CVBs and conferences combine them in our fabulous home […]

It may be known as the Lone Star state, but when we visit Texas we never feel alone. This past week Courtney and I had a chance to mix, mingle and celebrate new friends and old friends at the Texas Association of Convention & Visitor Bureaus’ (TACVB) Annual Conference. This was our second time attending […]

From 2008 to 2009, total travel expenditures in the United States dropped precipitously, from $662 billion to $605 billion. The reason holds no mystery. This country was facing an economic downturn unseen in generations. The good news? A rebound is well under way. Let’s take a look at the reasons why the travel and tourism […]

If you are an avid fan of Rhyme & Reason Design, you’ve likely seen our social media graphics pop up in the news feed from time to time. Those posts give us the opportunity to share our personality a bit more, show off our creative chops and build brand awareness. For such a small image, […]

What can I say, we’re all human, we all multitask and every once in a while we make mistakes. In our emailing, social media-savvy, text-laden environment, our brains and our fingers are running 90 miles an hour and – let’s be honest – the odds of your auto-correct misconstruing what you wrote are never in […]

It’s time for your city to strike a pose. Whether you are in need of a new cover for your visitor’s guide or a timely cover photo for your city Facebook page, a high quality shot of your city at work or at play can go a long way. Why is that? Because the old […]

This year Sochi, Russia is taking center stage for the 22nd Winter Olympics. As the host of this major worldwide event, the city will become a household name and its history, culture and attractions will become featured news leading up to and throughout the month of February. No doubt their Convention and Visitors Bureau was […]