We are a little infatuated with the number 12. Perhaps it has something to do with the time of year, there are 12 days of Christmas, we count down to 12am on 31st day of the 12 month and we just rang in the 12th year of the 21st century. So in honor of the […]

It’s a little more than a week into the month of October, and by now you have probably noticed that the color pink is showing up in some pretty unlikely places. Well, for those of you who don’t know, pink is the color chosen to represent breast cancer awareness and subsequently Breast Cancer Awareness Month. […]

Customizing a Fan Page can set you and your company, or product apart in the realm of social media. But how do you get customers involved with your product and Fan Page without putting too many bells and whistles on your custom Fan Page? After spending too many hours on Facebook, creating my own Fan […]

There have been several reports of rogue tweet sightings as of late. Sometimes this 140-character bully hides behind the cloak of darkness at 3am while other times he parades around for the world to see. Who is this master of mischief? Is it your social media guru? What about the fresh faced marketing intern? Or […]

In growing a business, one of the main objectives sited in marketing and communications plans is to increase awareness. With the Internet, social media, traditional and non-traditional marketing, the ability to increase company awareness among a specific target market is vast. The real problem lies in taking action and finding the right avenues. Below are […]

I believe when you initially start a business, there are unending amounts of enthusiasm and dreaming to be had. In the beginning, you don’t mind pulling all-nighters, working on the weekends and giving of your heart and soul to your fledgling business. Now I’m not saying that you ever lose that enthusiasm and those dreams, […]

All small businesses and start-ups have the potential to become household names. However, it takes more than a great idea to reach the levels of recognition that Coca-Cola, McDonald’s and Google have enjoyed. For his star-crossed lovers in Romeo and Juliet Shakespeare wrote, “What’s in a name? That which we call a rose by any […]

Welcome to summer, the three months of the year where footloose and fancy-free reside. They also share shelf-space with “buy one, get one free” fresh summer berries, beat the heat airfare, sizzling hotel rates and a slew of other enticing deals to burn up the summer. Now as a partner in the advertising and design […]