Social media analytics is all about collecting data from social media platforms and leveraging that information to make better, more intentional decisions for your organization. Consulting your Facebook and Instagram analytics regularly helps you understand how to use these platforms as a part of your marketing strategy, so your organization can grow and thrive. More […]

Before the world turned upside down, we were creating marketing materials to live on multiple mediums, that spoke to a variety of markets about a myriad of topics. But since March, we’ve all been focused on one main topic: the Novel Coronavirus, aka Coronavirus, aka COVID-19, aka The Rona, aka a pandemic by any other […]

This week has been tough. Yesterday, my fiancé and I found out that a month from now, we aren’t going to have our wedding. There were lots of tears. But at the end of the day, the most important thing is our health, family and each other. The rest is just window dressing. It’s hard […]

In an effort to stay home, stay safe and stay healthy we’re looking to online platforms to stay sane. According to reports, web traffic has spiked 20% in one week and we’re likely to see that number spike as more shelter-in-place and lockdowns are put into place. With that said, although we’re not able to […]

The only thing that’s certain about our current reality is uncertainty. As each day passes, annual conferences are being postponed, another university shuts down indefinitely and the news cycle seems to provide more questions than answers. In moments like these, while scary, it’s essential to keep moving forward. After initial shock and awe have passed, […]

We’ve all somehow ended up in the middle of a Sci-Fi movie and, to be honest, I wish I had watched more of them to know what happens after the story arcs and before it jumps the shark. By the looks of it, none of us have been preparing to take the lead in our […]

First of all, what is a rebrand? According to the ever-so-insightful Wikipedia: “Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors and other stakeholders. Often, this involves radical changes to a […]

As a women-owned business, we’re clearly fans of females here at Rhyme & Reason Design. We’re also a team of creative people, so to celebrate International Women’s Day, we’ve put together a list of each of our team member’s favorite “Creative Lady.” Read about these female powerhouses below and why they’re simply awesome. Shea’s Favorite […]

With a desire to help others, our art director Lauren Castro is always ready for a new challenge. From simple layouts to full brand build-outs, her attention to detail and thoughtful designs always helps clients find design love. Her taste for typography and permanently positive attitude are just a few reasons why she’s such a […]

We’re in a world rife with technology. For many of us in the workforce, we’ve typed since we could talk, pioneered social media trends from our dorm rooms and have long since turned to Google for all of life’s questions. And although we may have “come of age” with cell phones in our hands, the […]