Jumping into any new marketing communications project without a plan can spell disaster or, at the very least, cause you to waste time, money and miss the mark on what you’re looking to accomplish. To avoid these missteps, put down on paper the project’s “who, what, where and how” in the form of a creative […]

Think of your organization’s brand as its lifeblood and, as with anything, its well-being and growth requires nourishment. The best way to feed an effective marketing plan is with a healthy dose of marketing research. As Peter Drucker famously said, “What gets measured gets managed.” A marketing plan without the support of adequate research can […]

We champion getting the personality of your organization — its brand — just right. Brand overhauls or simple tuneups come about in a variety of ways, but when done right, they speak volumes and set the tone for what you want to say to your audience. It’s a game of show and tell you play […]

Way back in September, a young woman from the University of Florida’s graphic design program emailed us to ask if R&R would be interested in hosting 45 students who would be participating in the program’s annual voxGraphis trip in November. In her email, the student wrote about loving our values and culture and how she […]

There’s nothing like a fresh start. We’ve recently welcomed a few new and exciting things over here at R&R and can already tell more greatness is just around the corner. There’s something about that domino effect. What’s one of our latest and greatest? A new office! Since lugging boxes down three flights of stairs from […]

HI EVERYONE! OR PERHAPS I SHOULD SAY, “HI, YA’LL,” AS MY SOUTHERN NAME CONNOTES. No matter which salutation you prefer, I’m quite pleased to meet you. I’m Scarlett, and I am one of the co-founders of Rhyme & Reason Design. It’s hard to think about what I was doing before R&R, but one thing’s for […]

Today, it’s hard to believe there wasn’t a time when blogging wasn’t widespread and among the de rigueur marketing tools for multinationals and startups alike. But, as with most of today’s seemingly must-do marketing techniques, blogging shouldn’t be entered into blindly. Your organization’s capacity for executing a successful blog depends on one thing — you. […]

Unless you’ve sworn off technology for the past few years (in which case, thanks for reintroducing yourself to the world by reading the R&R blog), you’ve likely heard that video content is essentially manna from heaven for brands and marketers. Beyond the obvious reasons — people don’t like to read anymore and human attention spans […]

I just read an article about why we shouldn’t call email marketing initiatives eblasts. The author explained that no one wants to be blasted with anything, let alone inbox shrapnel. Valid point. But really, email marketing is a really long phrase to type out, and at some point it’s going to go to the buzzword […]

When it comes to successful marketing, planning matters. In fact, we’re willing to go so far as to say that, without a plan, your efforts won’t be as effective. From posting on social media to building a website, having a plan of attack will ensure you are meeting your objectives and ready for the ups […]