We work day-to-day as experts in the digital and traditional marketing environment, but even we strikeout at attempts to incite engagement. Our recent failed promotion handed us a healthy dose of humility, but we’ll learn from it and share those lessons with others. In October, we set into motion an exciting, fun and timely promotion. […]

This social media platform recently boasted 200 million users and continues to see tremendous growth year over year. Is your organization using Instagram to connect with audiences and getting the most from those fun images everyone likes to share? As with all social media platforms, it’s not enough to simply sign up for an account […]

The air’s gotten cooler, apples are picked and hayrides taken – we’ve settled into fall and are preparing for the arrival of winter! For most of us, that means making shopping lists for turkey dinners and gifts to buy, but what is your business or organization doing to prepare for the holiday season? A focused approach to capture […]

As you look to increase your marketing reach each month, either on your website, digital ads, or social media posts, having content to put in all those places isn’t always an easy task. Creating impactful content can be an even greater challenge. We’ve found, through trial, error and a whole lot of red ink, that […]

Sometimes you get so caught up in the day-to-day of working in your business that you forget to look at the big picture. Well, at one of my monthly EO Accelerator meetings, I was encouraged to look at Rhyme & Reason and craft a core values speech, what you see below are my words, unedited. […]

  We love Convention & Visitors Bureaus (CVBs), possibly more than the normal person (or design firm) should. We also really like attending conferences where we get to catch up with old friends and meet new ones. So what happens when you take our affinity for CVBs and conferences combine them in our fabulous home […]

It may be known as the Lone Star state, but when we visit Texas we never feel alone. This past week Courtney and I had a chance to mix, mingle and celebrate new friends and old friends at the Texas Association of Convention & Visitor Bureaus’ (TACVB) Annual Conference. This was our second time attending […]

From 2008 to 2009, total travel expenditures in the United States dropped precipitously, from $662 billion to $605 billion. The reason holds no mystery. This country was facing an economic downturn unseen in generations. The good news? A rebound is well under way. Let’s take a look at the reasons why the travel and tourism […]

If you are an avid fan of Rhyme & Reason Design, you’ve likely seen our social media graphics pop up in the news feed from time to time. Those posts give us the opportunity to share our personality a bit more, show off our creative chops and build brand awareness. For such a small image, […]

Let’s say you have one minute to introduce your business to potential clients. Historically, this feat of communication has been done through the use of professionally edited and strategically placed words on a page, whether that opportunity is online or in the customer’s hand. The question is, do they actually read it? If we are […]