Karen and I are not newbies when it comes to a conference, that’s for sure. With my experience as an Art Director for frank and her involvement in the CVB and Greek realm, we’ve had our fair share of attending, vending at and organizing conferences. That said, last week we attended our first gathering specifically […]

¡Hola nuevos amigos, yo soy Natalie! When I moved to Atlanta just 10 months ago, one of the first things I did was attend a Creative Mornings lecture with my dear friend, Lauren Castro, who was a classmate of mine in the University of Florida’s graphic design program. Even though she hadn’t started working at […]

A bad meeting can suck the life out of your day, but every so often a meeting can inspire you to go out and conquer the world – or at least stop procrastinating on that one project. Here at Rhyme & Reason, I won’t say that we love meetings – honestly, who does? – but […]

A new year always inspires me to declutter and refresh, especially with the approach of springtime. I clean out closets and cabinets, puzzle over how I acquired a basket full of mismatched socks, organize my office files and toss expired coupons. I love the fresh and simplified start of spring each year. In the last few […]

What does it take to win in the advertising and marketing game? We spend our days focusing on that very topic. Although measuring success can be ambiguous, there are times when we get to see tangible proof of what a win looks like and it is very, very nice. Last week, we attended the Georgia […]

Hey y’all, I’m Lauren! Ever since I moved to Atlanta (almost a year ago — time flies), I’ve felt connected to the Rhyme & Reason family. Needless to say, I am beyond thrilled to now officially join this wonderful team as the new Art Director! I come with a mix of experience from a few […]

At the beginning of the year, I wrote a blog about our Q1 Quarterly Rocks. Don’t remember? Have a read. Now that you’ve jogged your memory, let’s chat about bullet point #5 – Rewards & Referrals. This Rock has some serious power and has directly impacted bullet point #4 (Six New Clients) and bullet point […]

The term creatives makes most people think of artists or designers. Yet creativity is crucial for everyone even if you spend more time in a boardroom than a design studio. No, we’re not all Monet with a paintbrush or J.K. Rowling with words, but creativity is a habit with practical applications that anyone can develop. […]

It’s a new year and that means new projects and new budgets. So how do you plan on spending those fiscal dollars? A new marketing campaign? A responsive website? A brand-new brand? The fact is you probably have all those dollars spent well before the year even starts. It’s just a matter of finding the […]

We live in the world of advertising and design here at Rhyme & Reason, so I often assume that our industry-speak is well known thanks to buzz words like social media, digital and mobile becoming part of the general nomenclature. Yet during the holidays, while speaking to friends, family and party guests, I found myself […]