We’ve all spent some time in a barbershop or a salon chair. However, at no point during the visit had I ever thought about where the shears, chairs or any other element of the shop came from. That changed immediately when we added Apopka Beauty & Barber Supply to our family of clients. Apopka Beauty […]

When Erin was on a quest for a new apartment last fall, we had no idea at the time that her new lease would also lead to a new client for Rhyme & Reason Design. Between small talk and apartment viewings, Michael Palori and his father Vincent learned that R&R could help re-invigorate their brand […]

When starting a business, life becomes a bit of a rollercoaster ride. You can be sure to expect highs like you’ve never felt, expect lows like you’ve never felt, and those feelings you can be sure will occur all in a span of 24 hours.  There is no room for doubt, and trust me, when […]

“Who do you know?” is a phrase often used by networking gurus and savvy business people in hopes of generating business from pre-existing contacts. Seeing as I am not afraid to eavesdrop in coffee shops to generate business, asking pre-existing contacts to introduce me to someone in their phone file seems almost like cheating. However, […]

Time: 4AM Subject: We regret to inform you we have ground our last coffee bean I was contemplating having my eyes checked except I already wear glasses, so I knew what I read was indeed true. Only two weeks after I waxed poetic about my barista knowing my name, the comraderie of the regulars and […]

My great American road-trip began with an agreement to accompany my friend in his move from San Francisco to Florida.  The agreement we made included; five days of driving, one large u-haul attached to an SUV, a detour to the Grand Canyon, a few hands at the tables in Biloxi, MS and a lot of […]