There are a lot of changes afoot for the United States Postal Service, however I’d be lying if I said that I wouldn’t care if I didn’t receive snail mail anymore. Ok maybe not bills and credit card gimmicks, but a good old-fashioned Hallmark card is worth its weight in postage stamps. In fact, I’ve […]
Continue Reading >Archive: marketing
2010 in review
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Wow. Crunchy numbers A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 5,600 times in 2010. That’s about 13 full 747s. […]
Continue Reading >Inspiration on a platter
We have very passionate clients. Each and every one of our customers came to us with a big dream – to see their passions become reality. Recently, Barbie Kennedy enlisted our help in rekindling her desire to design and create her own line of home collections. Her story is wonderful and her painted visions […]
Continue Reading >4 Tips to Build Buzz
In growing a business, one of the main objectives sited in marketing and communications plans is to increase awareness. With the Internet, social media, traditional and non-traditional marketing, the ability to increase company awareness among a specific target market is vast. The real problem lies in taking action and finding the right avenues. Below are […]
Continue Reading >Socializing in the name of business
Many companies today offer remote workspace options, promote social media connectivity and rely heavily on the conveniences of technology. From instant barista machines to video conferencing, grinding out the eight plus hours a day no longer requires landline phones, typewriters or snail mail. The water cooler has been replaced by instant messaging or inter-office “pings,” […]
Continue Reading >Building Better Brands for Better Benefits
We talk about brands and branding a lot not just because we help companies develop them, but also because we believe strongly in the value that they provide to a company or an organization. Recently, Benitects, an employee benefits firm specializing in designing and building better benefits, hired us to re-design their brand mark. Peggy […]
Continue Reading >4 tips to re-energize your small business dream
I believe when you initially start a business, there are unending amounts of enthusiasm and dreaming to be had. In the beginning, you don’t mind pulling all-nighters, working on the weekends and giving of your heart and soul to your fledgling business. Now I’m not saying that you ever lose that enthusiasm and those dreams, […]
Continue Reading >Building an online home for the Center for Christian Study
The Center for Christian Study at the University of Virginia has successfully created a physical environment where hearts and minds are transformed in the midst of the challenges of contemporary culture through facilitating wise discussion of the Truth. They wanted to encourage the same in the online environment. That’s how Rhyme & Reason got involved. […]
Continue Reading >Bug spray, campfire songs and cell phones…welcome to Camp CEO
What happens when 25 girls between the ages of 14 and 18, hailing from underprivileged backgrounds are placed into a weeklong business camp? Amazing results. Last week, I was lucky enough to take part in the second annual Girl Scouts of the Citrus Council’s Camp CEO. The camp, offers young ladies the opportunity to create […]
Continue Reading >A Lesson in Sisterhood, Traveling Pants Not Included
While I was off traversing the rugged terrain of Bolivia, Rhyme & Reason Design was awarded the re-branding project for Alpha Sigma Alpha Sorority and Alpha Sigma Alpha Foundation. I had fully planned to write about the amazing news upon my return, however no more than a week later, Karen and I were Indianapolis bound […]
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