We’ve all spent some time in a barbershop or a salon chair. However, at no point during the visit had I ever thought about where the shears, chairs or any other element of the shop came from. That changed immediately when we added Apopka Beauty & Barber Supply to our family of clients. Apopka Beauty […]

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Wow. Crunchy numbers A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 5,600 times in 2010. That’s about 13 full 747s.   […]

In growing a business, one of the main objectives sited in marketing and communications plans is to increase awareness. With the Internet, social media, traditional and non-traditional marketing, the ability to increase company awareness among a specific target market is vast. The real problem lies in taking action and finding the right avenues. Below are […]

Giving back to our communities is something that we not only enjoy doing, but also something that we are able to do thanks to all of our amazing clients. If you are an avid blog aficionado, as I hope all of you are, you may recall that we developed custom Facebook Fan Pages for local […]

Many companies today offer remote workspace options, promote social media connectivity and rely heavily on the conveniences of technology. From instant barista machines to video conferencing, grinding out the eight plus hours a day no longer requires landline phones, typewriters or snail mail. The water cooler has been replaced by instant messaging or inter-office “pings,” […]

We talk about brands and branding a lot not just because we help companies develop them, but also because we believe strongly in the value that they provide to a company or an organization. Recently, Benitects, an employee benefits firm specializing in designing and building better benefits, hired us to re-design their brand mark. Peggy […]

I believe when you initially start a business, there are unending amounts of enthusiasm and dreaming to be had. In the beginning, you don’t mind pulling all-nighters, working on the weekends and giving of your heart and soul to your fledgling business. Now I’m not saying that you ever lose that enthusiasm and those dreams, […]

The Center for Christian Study at the University of Virginia has successfully created a physical environment where hearts and minds are transformed in the midst of the challenges of contemporary culture through facilitating wise discussion of the Truth. They wanted to encourage the same in the online environment. That’s how Rhyme & Reason got involved. […]

It’s a branding dream when a client comes to you with a desire to revisit and redesign every element of their existing brand. It’s an adventure that can take a great deal of time and money on both client and agency side, but it’s worth every late night brainstorming session along the way to see […]

All small businesses and start-ups have the potential to become household names. However, it takes more than a great idea to reach the levels of recognition that Coca-Cola, McDonald’s and Google have enjoyed. For his star-crossed lovers in Romeo and Juliet Shakespeare wrote, “What’s in a name? That which we call a rose by any […]