Pinterest, the newest social media darling is making its presence known, especially among women. The digital pin-board is a great platform for a variety of products and services, but like any other social media outlet, a content strategy and a plan are essential to successfully meeting marketing goals.
Continue Reading >Archive: Twitter
The importance of in-person communication
Like many companies, we have fully embraced the digital workspace, oftentimes hosting Skype-based conference calls and following client activity via their tweets, blogs and posts. Not to mention, the majority of our services involve creating dynamic communication online. However, after spending three weeks in Atlanta shaking hands, passing out hugs and catching up with clients […]
Continue Reading >Bringing Bedside Manner to your Keyboard
Hospitals, although conservative in nature and often slow to adopt new ways of communicating, are testing out the social media waters. In fact, as noted in his blog, University of Maryland Medical Center’s web operations manager Ed Bennett records that there are currently 548 hospital YouTube Channels, 1,018 hospital Facebook pages, 788 hospital Twitter accounts, […]
Continue Reading >Have you found the right university – UMW’s new website will!
A little over a month ago, the director of marketing for the University of Mary Washington contacted us to discuss a website project. Karen, having been born and raised in Virginia, was stoked to have the opportunity to design for a University that she grew up around. During the initial discussion, we learned that UMW […]
Continue Reading >The Case of the Rogue Tweet…you could be next
There have been several reports of rogue tweet sightings as of late. Sometimes this 140-character bully hides behind the cloak of darkness at 3am while other times he parades around for the world to see. Who is this master of mischief? Is it your social media guru? What about the fresh faced marketing intern? Or […]
Continue Reading >4 Tips to Build Buzz
In growing a business, one of the main objectives sited in marketing and communications plans is to increase awareness. With the Internet, social media, traditional and non-traditional marketing, the ability to increase company awareness among a specific target market is vast. The real problem lies in taking action and finding the right avenues. Below are […]
Continue Reading >Tampa-based non-profit teaches us what matters
Giving back to our communities is something that we not only enjoy doing, but also something that we are able to do thanks to all of our amazing clients. If you are an avid blog aficionado, as I hope all of you are, you may recall that we developed custom Facebook Fan Pages for local […]
Continue Reading >Socializing in the name of business
Many companies today offer remote workspace options, promote social media connectivity and rely heavily on the conveniences of technology. From instant barista machines to video conferencing, grinding out the eight plus hours a day no longer requires landline phones, typewriters or snail mail. The water cooler has been replaced by instant messaging or inter-office “pings,” […]
Continue Reading >Sizzle or fizzle – the life of a sales promotion
Welcome to summer, the three months of the year where footloose and fancy-free reside. They also share shelf-space with “buy one, get one free” fresh summer berries, beat the heat airfare, sizzling hotel rates and a slew of other enticing deals to burn up the summer. Now as a partner in the advertising and design […]
Continue Reading >Increasing Interactivity
We’re well into our second year of business here at Rhyme & Reason Design and we’ve discovered that change is a good thing. At the beginning of the year, we revamped our look and feel bringing out the modern and professional side of our company. We also recently launched Custom Facebook Fan Pages, the darling […]
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