Sigma Tau Gamma Fraternity and Foundation selects Rhyme & Reason Design as agency of record for the organization’s comprehensive rebranding campaign. After months of deliberation, Sigma Tau Gamma made the decision to move forward with R&R as the Atlanta-based agency offered both the creative ingenuity and customer support that the brotherhood was searching for. “With […]

It’s National Travel and Tourism Week! Not sure what that is? We’re here to fill you in. The U.S. Travel Association designates this week in celebration and recognition of these two important activities. Although it’s mainly geared toward the travel and tourism industry, everyone can agree that travel is important for economic prosperity and enriching […]

What does it take to win in the advertising and marketing game? We spend our days focusing on that very topic. Although measuring success can be ambiguous, there are times when we get to see tangible proof of what a win looks like and it is very, very nice. Last week, we attended the Georgia […]

The term creatives makes most people think of artists or designers. Yet creativity is crucial for everyone even if you spend more time in a boardroom than a design studio. No, we’re not all Monet with a paintbrush or J.K. Rowling with words, but creativity is a habit with practical applications that anyone can develop. […]

We’ve shared a recap of our year and the significance of My Little Pony, but one of the most important things we’ve talked about lately are our core values. As we savor the remaining 12 days of the holiday season, here are a few things to try, inspired by Rhyme & Reason! Day 1 – […]

We work day-to-day as experts in the digital and traditional marketing environment, but even we strikeout at attempts to incite engagement. Our recent failed promotion handed us a healthy dose of humility, but we’ll learn from it and share those lessons with others. In October, we set into motion an exciting, fun and timely promotion. […]

This social media platform recently boasted 200 million users and continues to see tremendous growth year over year. Is your organization using Instagram to connect with audiences and getting the most from those fun images everyone likes to share? As with all social media platforms, it’s not enough to simply sign up for an account […]

The air’s gotten cooler, apples are picked and hayrides taken – we’ve settled into fall and are preparing for the arrival of winter! For most of us, that means making shopping lists for turkey dinners and gifts to buy, but what is your business or organization doing to prepare for the holiday season? A focused approach to capture […]

As you look to increase your marketing reach each month, either on your website, digital ads, or social media posts, having content to put in all those places isn’t always an easy task. Creating impactful content can be an even greater challenge. We’ve found, through trial, error and a whole lot of red ink, that […]