Individual fraternity and sorority chapters are just a small part of the big picture. Each chapter has unique strengths and opportunities to market itself on campus. The challenge for the parent organization is implementing the use of the brand standards guide across all chapters to ensure consistency and brand recognition. As the leaders at the […]

In 2013 Phired Up conducted an immense research study examining the growth of fraternities and sororities on college campuses. Phired Up is an organization on a mission to help the Greek system grow. In the 2013 survey they were able to conclude that, on average, 13.5 percent of university populations are members of fraternities and […]

Words, at times, need a once-over. Automated spell check can fail, and most of us type a little too fast for complete accuracy. If your eyes don’t immediately pick up on spelling mistakes and you find grammar blunders anything but obvious, yet copyediting or content creation is part of your job, never fear. Below are […]

Strong graphic design will help keep your organization’s brand top-of-mind and get the most out of your marketing dollars. The question is, do you partner with an agency or keep it in-house? Most professionals agree that outsourcing certain business practices to experts is preferable, especially for those tasks that aren’t your particular strong suit. Here’s […]

Hootsuite offers a one-stop-shop for managing social content without having to log in to multiple social media channels. wHOOT wHOOT! Connecting to your Hootsuite dashboard allows you to link to Facebook, Twitter, LinkedIn, Instagram, etc., from ONE location. If you’re working with a limited marketing team or your marketing staff consists of a single individual, […]

Hello world! My name is Veronica, and I am the new graphic design intern for Rhyme and Reason Design! (Yay!) I am from Maracaibo, a beautiful and sunny city in Venezuela filled with fun people, fierce drivers and amazing food. Atlanta is now the awesome city I have been blessed to call home since 2013. […]

“There is nothing to writing. All you do is sit down at a typewriter and bleed.” -Ernest Hemingway While that is a graphic visualization of the creative process, there is truth behind the infamous words of Ernest Hemingway. At R&R we prefer to sparkle rather than bleed, but you get the picture. The writing process […]

Not so long ago, simply having a website got the job done — you could check it off your marketing to-do list and happily go about your business. Of course, that is certainly not the case anymore. Websites are now living things that exist to work — for you, your organization or your business. In […]

Snap to it and get ahead of the social media game! Snapchat, a creative photo-sharing app in which the photos eventually disappear, has taken the world by storm. The app was born in September 2011 after Even Spiegel (Co-founder and CEO) and Robert “Bobby” Murphy (Co-founder and CTO) met during their undergraduate career at Stanford […]

I was born and raised in Liberty, Missouri (right outside of Kansas City), but have called the Peach State home for nearly five years.  I relocated to Atlanta to join a sorority staff and explore the professional side of the fraternity and sorority community.  My second “office” is at Pink Barre Studios as a part-time […]