Rhyme and Reason Design was named to the University of Florida’s 2016 Gator100 during a ceremony on Feb. 19, 2016, at U.F.’s J. Wayne Reitz Union Grand Ballroom. Sponsored by U.F., the Warrington College of Business and the Entrepreneurship & Innovation Center, the Gator100 recognizes the 100 fastest-growing businesses owned or led by U.F. alumni. […]

When is a picture worth a thousand words? These days, practically always. Pinterest is no longer just a digital scrapbook for personal interests — most businesses today are discovering that it offers solid audience interaction and a pumped up social media presence. Turns out, there is a method to the madness behind all those fun pics. The […]

Think of your organization’s brand as its lifeblood and, as with anything, its well-being and growth requires nourishment. The best way to feed an effective marketing plan is with a healthy dose of marketing research. As Peter Drucker famously said, “What gets measured gets managed.” A marketing plan without the support of adequate research can […]

We champion getting the personality of your organization — its brand — just right. Brand overhauls or simple tuneups come about in a variety of ways, but when done right, they speak volumes and set the tone for what you want to say to your audience. It’s a game of show and tell you play […]

There’s nothing like a fresh start. We’ve recently welcomed a few new and exciting things over here at R&R and can already tell more greatness is just around the corner. There’s something about that domino effect. What’s one of our latest and greatest? A new office! Since lugging boxes down three flights of stairs from […]

Today, it’s hard to believe there wasn’t a time when blogging wasn’t widespread and among the de rigueur marketing tools for multinationals and startups alike. But, as with most of today’s seemingly must-do marketing techniques, blogging shouldn’t be entered into blindly. Your organization’s capacity for executing a successful blog depends on one thing — you. […]

Sigma Tau Gamma Fraternity and Foundation selects Rhyme & Reason Design as agency of record for the organization’s comprehensive rebranding campaign. After months of deliberation, Sigma Tau Gamma made the decision to move forward with R&R as the Atlanta-based agency offered both the creative ingenuity and customer support that the brotherhood was searching for. “With […]

It’s National Travel and Tourism Week! Not sure what that is? We’re here to fill you in. The U.S. Travel Association designates this week in celebration and recognition of these two important activities. Although it’s mainly geared toward the travel and tourism industry, everyone can agree that travel is important for economic prosperity and enriching […]

¡Hola nuevos amigos, yo soy Natalie! When I moved to Atlanta just 10 months ago, one of the first things I did was attend a Creative Mornings lecture with my dear friend, Lauren Castro, who was a classmate of mine in the University of Florida’s graphic design program. Even though she hadn’t started working at […]

What does it take to win in the advertising and marketing game? We spend our days focusing on that very topic. Although measuring success can be ambiguous, there are times when we get to see tangible proof of what a win looks like and it is very, very nice. Last week, we attended the Georgia […]