Individual fraternity and sorority chapters are just a small part of the big picture. Each chapter has unique strengths and opportunities to market itself on campus. The challenge for the parent organization is implementing the use of the brand standards guide across all chapters to ensure consistency and brand recognition. As the leaders at the […]

When is a picture worth a thousand words? These days, practically always. Pinterest is no longer just a digital scrapbook for personal interests — most businesses today are discovering that it offers solid audience interaction and a pumped up social media presence. Turns out, there is a method to the madness behind all those fun pics. The […]

Jumping into any new marketing communications project without a plan can spell disaster or, at the very least, cause you to waste time, money and miss the mark on what you’re looking to accomplish. To avoid these missteps, put down on paper the project’s “who, what, where and how” in the form of a creative […]

Think of your organization’s brand as its lifeblood and, as with anything, its well-being and growth requires nourishment. The best way to feed an effective marketing plan is with a healthy dose of marketing research. As Peter Drucker famously said, “What gets measured gets managed.” A marketing plan without the support of adequate research can […]

We champion getting the personality of your organization — its brand — just right. Brand overhauls or simple tuneups come about in a variety of ways, but when done right, they speak volumes and set the tone for what you want to say to your audience. It’s a game of show and tell you play […]

Today, it’s hard to believe there wasn’t a time when blogging wasn’t widespread and among the de rigueur marketing tools for multinationals and startups alike. But, as with most of today’s seemingly must-do marketing techniques, blogging shouldn’t be entered into blindly. Your organization’s capacity for executing a successful blog depends on one thing — you. […]

A new year always inspires me to declutter and refresh, especially with the approach of springtime. I clean out closets and cabinets, puzzle over how I acquired a basket full of mismatched socks, organize my office files and toss expired coupons. I love the fresh and simplified start of spring each year. In the last few […]

This social media platform recently boasted 200 million users and continues to see tremendous growth year over year. Is your organization using Instagram to connect with audiences and getting the most from those fun images everyone likes to share? As with all social media platforms, it’s not enough to simply sign up for an account […]

The air’s gotten cooler, apples are picked and hayrides taken – we’ve settled into fall and are preparing for the arrival of winter! For most of us, that means making shopping lists for turkey dinners and gifts to buy, but what is your business or organization doing to prepare for the holiday season? A focused approach to capture […]

As you look to increase your marketing reach each month, either on your website, digital ads, or social media posts, having content to put in all those places isn’t always an easy task. Creating impactful content can be an even greater challenge. We’ve found, through trial, error and a whole lot of red ink, that […]