From cuneiform tablets to pictograms to hieroglyphs, signs and symbols have always evoked a certain meaning and a message. I’ve been tearing through Miranda Bruce-Mitford’s book The Illustrated Book of Signs & Symbols, and it’s been fascinating to learn how these signs and symbols have been used throughout time and how many still retain their original […]

It’s hard to believe it, but we finally made it to 2021. And with the New Year comes a whole new set of major trends. ICYMI (in case you missed it) bike shorts are out, which honestly, thank goodness. Fashion trends aside, here at R&R we love staying on top of the latest color, font […]

Whether you’re representing an entire nation or a small community just outside metropolis, when it comes to inspiring visitors to tour your destination, bigger isn’t always better. Many times all you need is a simple idea to reach out and touch people and your greatest asset can be your location itself. Through video and print, […]

It’s the most wonderful time of the year! Socks are fuzzier, lattes are pumpkin-ier and everyone is starting to think about their New Year’s resolutions. While you’re considering cleaning up your diet (love your body), committing to more reading time (love your mind) or just eating more chocolate (love yourself), 2018 will most certainly deliver […]

Did you know there is a rhyme and reason behind every color? The Pantone Matching System (PMS) was established to create consistent color reproduction across all users. Numbers and names are assigned to each color so manufacturers have the exact recipe to match the color rather than relying on the human eye. Unlike other color […]

The best logos embody an organization’s history, purpose and future all at a single glance, meaning these little symbols do a lot of heavy lifting. And with the National Panhellenic Conference’s push for values-based recruitment, logos are becoming even more important during the engagement process. The 2015 policy change emphasizes building relationships and holding genuine […]

As the year comes to a close, most of us find ourselves reflecting on the past year — successes, missteps, relationships built and beautiful designs created! We evaluate our goals and set new resolutions for the year to come. And when it comes to business, one of the most popular ways to do this is […]

Unless you’ve sworn off technology for the past few years (in which case, thanks for reintroducing yourself to the world by reading the R&R blog), you’ve likely heard that video content is essentially manna from heaven for brands and marketers. Beyond the obvious reasons — people don’t like to read anymore and human attention spans […]

Karen and I are not newbies when it comes to a conference, that’s for sure. With my experience as an Art Director for frank and her involvement in the CVB and Greek realm, we’ve had our fair share of attending, vending at and organizing conferences. That said, last week we attended our first gathering specifically […]

It’s a new year and that means new projects and new budgets. So how do you plan on spending those fiscal dollars? A new marketing campaign? A responsive website? A brand-new brand? The fact is you probably have all those dollars spent well before the year even starts. It’s just a matter of finding the […]