The air’s gotten cooler, apples are picked and hayrides taken – we’ve settled into fall and are preparing for the arrival of winter! For most of us, that means making shopping lists for turkey dinners and gifts to buy, but what is your business or organization doing to prepare for the holiday season? A focused approach to capture […]

If you are an avid fan of Rhyme & Reason Design, you’ve likely seen our social media graphics pop up in the news feed from time to time. Those posts give us the opportunity to share our personality a bit more, show off our creative chops and build brand awareness. For such a small image, […]

There are many things we love at R&R, but infographics have to be near the top of the list! Combine that with our passion for winter sports and it is a perfect storm of design fun. Since the world is glued to their television screens watching heroes emerge in Sochi, we decided to get in […]

Halloween is a day filled with candy and costumes. Whether you are young or old, the spirit of the day is easy to embrace. Never a place to shy away from a chance to dress up in wacky attire, R&R looks forward to October 31st all year! So just how popular is Halloween? Let’s take […]

Branded content is an advertising medium that “blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.” While this form of advertising is not a new concept, its use has risen dramatically in recent years. The pursuit of engaging content for consumers is without end. Attention spans are short, and outlets for media are […]

If you have been a loyal fan, follower, reader, client, friend or family member of the Rhyme & Reason Design team, you have no doubt heard the news of our new digs. For those of you who do not see our Facebook posts on a regular basis, let me catch you up to speed. For […]

In two weeks, Rhyme & Reason will attend the Fraternity Communication Association’s Annual Conference in Atlanta and we are beyond stoked. The three-day conference offers vendors and FCA members the opportunity to participate in networking and educational events.

March 30, 2012 is the day that Facebook as we know it ceases to exist. For brand pages, this means creating a presence tailored to a new layout and upping the communication ante. Timeline is what the new layout is called and it essentially works to document the history of a person, company or brand from birth or founding to present day. Learn how to set your brand apart on the new Facebook.

Don’t let the size of a logo fool you, the little mark happens to be the biggest advocate of your brand. Therefore, it’s important to realize that developing the look and feel of the mark can be more time-intensive than building a website and more emotionally charged than a real-life love connection.

We are a little infatuated with the number 12. Perhaps it has something to do with the time of year, there are 12 days of Christmas, we count down to 12am on 31st day of the 12 month and we just rang in the 12th year of the 21st century. So in honor of the […]