“Your culture is your brand.” These words form the foundation of one of the most successful startup companies in history. Uttered in 2010 by Tony Hsieh, CEO of Zappos, in an editorial he wrote for the Huffington Post, the statement is a window into the changing world of business. Zappos’ success illustrates an evolution in […]

2013 really was a year of delight for Rhyme & Reason. We celebrated some big milestones, connected with great people and learned a lot about what it means to be a growing business. As we roll into 2014, we have the chance to look back over the year, assess our accomplishments and failures and plan […]

Halloween is a day filled with candy and costumes. Whether you are young or old, the spirit of the day is easy to embrace. Never a place to shy away from a chance to dress up in wacky attire, R&R looks forward to October 31st all year! So just how popular is Halloween? Let’s take […]

Planning isn’t all that glamorous, but what it lacks in excitement, it makes up for in prolific results. When you take the time to plan for your marketing campaigns, you are better prepared to handle the good, the bad, and the social masses. Whether you are launching an entirely new, company-wide brand image or simply […]

Now that you’ve shopped around and completed the on-boarding process it’s time to get elbow deep in the fun part. You know the whole reason why you hired us– the actual design process. Woot! It’s our favorite part too. Prior to the design phase, you have quite a bit of homework: answering creative questionnaires, gathering […]

From the initial meeting through the onboarding process, hiring a design firm (or any vendor for that matter) can feel like a courtship. As I discussed in the initial process blog, there is the introduction phase where you meet each other, politely ask questions, and decide if you want to move past the meet-and-greet to […]

At Rhyme & Reason, behind every beautiful design is a smart idea, and behind the smart idea is research and immersion. Why do we start with research ? Well quite simply, our designs are better when we’ve done our homework. But to dig a bit deeper, there are three main reasons why we think research […]

Last week we flew to El Paso for the annual meeting of everyone that’s anyone in the Texas travel and tourism industry (the annual conference of the Texas Association of Convention and Visitor Bureaus, or TACVB, for those in the know). The trip was a blast. We represented one of our favorite clients, Georgetown, Texas, […]

If you’ve tried to set foot outside in the last 6 months, you have inevitably noticed that our once dry and drought-ridden Atlanta has turned into a temperate rainforest. As I write this, I can hear the rumbling of thunder and the steady fall of raindrops outside our windows. While I’d much rather be basking […]

If you are like many of our clients, hiring a design agency isn’t something you do on a regular basis. In fact, it might be something that you have never done, in which case you probably feel like a fish out of water. Don’t worry; we’re here to help get you swimming. At Rhyme & […]