I was recently asked to participate in a one-on-one research interview regarding my thoughts on AI in branding. The study was being conducted by the Journalism and Communications school at my alma mater so I felt compelled to say yes. As I logged onto Zoom, I realized that it had been a long time since […]

Giving feedback doesn’t come naturally to everyone. Giving constructive, creative feedback with clear, actionable items, well, that’s a natural skill for even fewer. Because Rhyme & Reason strives to foster collaborative relationships and open dialogue with all of our partners, we not only ask for your feedback, but we look forward to it! But if […]

Sometimes just thinking about your to-do list can be daunting. It can be downright terrifying depending on how long it is and how big the items on your list are. There are always things to be done and new task additions that sometimes you might ask yourself how you will make it through! Fret not, […]

Do you ever have all these ideas floating in your head that you can’t quite seem to get out on paper? Because, same. While we may all like to consider ourselves copywriting extraordinaires, sometimes we hit creative blocks, maybe more than we would like to admit. But if there’s one thing I’ve learned over the […]

When first penned, Rhyme & Reason’s values included to “wear your passion on your sleeve.” In time, we came to realize that “passion” wasn’t something that everyone had, nor was it something we felt everyone had to have. So, instead of pressuring people into feeling passionate about work, we removed it. Even though we withdrew […]

First of all, what is a rebrand? According to the ever-so-insightful Wikipedia: “Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors and other stakeholders. Often, this involves radical changes to a […]

At first blush, your project might look simple enough on the surface. What you may not realize (and what we’ve come to specialize in) is that even the tiniest of details you may initially brush over play a huge role in determining whether or not your idea is a stud or a dud. Everything from […]

With 2019 on the horizon (wasn’t it just summer time?), the importance of looking ahead has never been greater. The new year brings fresh opportunities to recognize the importance of planning for the future. As strategic conversations about financials take place, marketing and media often gets pushed to the side to make room for the […]

We’ve long touted the necessity of research (here and here), especially for projects involving a rebrand or the creation of a brand identity — it’s another “r” word we feel strongly about.  Plus, with the amount of people that we’ve interviewed, the social sites we’ve scanned and the communities we’ve toured, we’ve developed a knack […]