If a picture is worth a thousand words, what are your brand’s photos saying on your behalf? Photos are used as a visual representation of your brand, your community, and your product. But more often than not, hiring a professional photographer to build a photo library is seen as another line item on the expense […]

If you’re anything like me, some things in your life just need a little refresh every once in a while. From purging my closet to rearranging my living room, I like to keep things new and exciting. The same goes for Instagram. If you’re mindlessly scrolling through uninspiring content or feeling like your profile might […]

The year 2020 has been one for the history books. So far we’ve had a global pandemic, a presidential impeachment trial and election, a worldwide movement for equality and, maybe the most wild, Tiger King. Pop culture has had plenty of content to post about this year and, unsurprisingly, social media has been at the […]

It’s safe to say that almost every business, organization and person you know has an Instagram. Having eye-catching, engaging and unique content can help your brand stand out among the other 600 million users scrolling through their feeds. An active and creative presence on Instagram can better connect you to your audience and build stronger […]

Social media analytics is all about collecting data from social media platforms and leveraging that information to make better, more intentional decisions for your organization. Consulting your Facebook and Instagram analytics regularly helps you understand how to use these platforms as a part of your marketing strategy, so your organization can grow and thrive. More […]

Used haphazardly, hashtags can offer very little. But, used strategically, hashtags become a powerful asset to your brand. Unless you’re a large brand such as Nike, you’re probably not going to start the next big trend or hashtag online. That’s okay. The social media game isn’t about creating waves; it’s about learning to spot the […]

As of November 2017, more than 300 million Instagram accounts are active on Instagram Stories every day. Users enjoy stories because they feel authentic and personal. It’s an insight into someone’s everyday life. Story examples include hanging out at a brewery, going to a concert, a dog chasing its tail, the list goes on. On […]

With 2019 on the horizon (wasn’t it just summer time?), the importance of looking ahead has never been greater. The new year brings fresh opportunities to recognize the importance of planning for the future. As strategic conversations about financials take place, marketing and media often gets pushed to the side to make room for the […]

As summer heats up so does travel planning and that goes for multi-generational vacations to business class conferences. Long before the Internet, people planned trips through travel agents, word-of-mouth or articles in the good ole newspaper. These days though, travel is a completely different beast, but one thing still remains the same, word-of-mouth matters – […]

Since its inception in 2012, #GivingTuesday has proven to be a marketing success story time and time again. Following just four days after major Black Friday spending goes down, #GivingTuesday harnesses the power of social media and encourages people across the world to give back through charitable donations. This year’s Tuesday is expected to bring […]