Slightly more than a year ago, we won the opportunity to partner with Alpha Sigma Alpha Sorority in their rebranding campaign. In one week from today, August 15, 2011 to be exact, those efforts will culminate with the unveiling of the new brand aesthetic. Since we’ve been sworn to secrecy (as in secret handshakes and […]

In a recent blog, I discussed Alpha Delta Pi’s Foundation and even went into some of the history of a Greek organization’s Foundation. Since publishing that blog, it’s been brought to my attention that so many of our Greek and non-Greek members don’t know what goes on behind the scenes of the Greek community. Well, […]

Here at Rhyme & Reason Design, we love the Greek community. Not only are they amazing clients, but they are organizations that truly stand for something and are dedicated to the betterment of the world around them. For those of you like myself who did not pledge a sorority or fraternity during college, you may […]

We’ve traded in hostels and backpacks for Holiday Inns and portfolios this summer. That’s right loyal readers, Rhyme & Reason has entered the world of business travel – Woot! Okay, so I don’t know about you, but when I was a kid I thought Santa Claus was the real deal and that business travel included […]

We’ve all spent some time in a barbershop or a salon chair. However, at no point during the visit had I ever thought about where the shears, chairs or any other element of the shop came from. That changed immediately when we added Apopka Beauty & Barber Supply to our family of clients. Apopka Beauty […]

You’ve probably heard us talk about the Big Nerd Ranch once or twice, but we can’t help it, they’re our favorite nerds! Plus, they give us an opportunity to stretch our creative muscles in all sorts of different directions. Our latest project involved a pen and paper and some tongue-in-cheek copy. So here’s the background, […]

  We have very passionate clients. Each and every one of our customers came to us with a big dream – to see their passions become reality. Recently, Barbie Kennedy enlisted our help in rekindling her desire to design and create her own line of home collections. Her story is wonderful and her painted visions […]

So next week is Thanksgiving, how’d that happen. Somewhere between the dog days of summer and today, fall occurred. I think I missed it. In fact, up until a few days ago, I didn’t really put too much thought into the time of year or the seasons. That’s what happens when you live in Florida, […]

We first met Gregg on the sidelines of a soccer field, and it wasn’t long before he was crossing off the sidelines and over the welcome mats of many an AtlantaBen home, photographing some of Ben’s favorite clients in their sparkling new homes. After over a decade in the professional photography business, Gregg and his […]

We talk about brands and branding a lot not just because we help companies develop them, but also because we believe strongly in the value that they provide to a company or an organization. Recently, Benitects, an employee benefits firm specializing in designing and building better benefits, hired us to re-design their brand mark. Peggy […]