It’s a branding dream when a client comes to you with a desire to revisit and redesign every element of their existing brand. It’s an adventure that can take a great deal of time and money on both client and agency side, but it’s worth every late night brainstorming session along the way to see […]

All small businesses and start-ups have the potential to become household names. However, it takes more than a great idea to reach the levels of recognition that Coca-Cola, McDonald’s and Google have enjoyed. For his star-crossed lovers in Romeo and Juliet Shakespeare wrote, “What’s in a name? That which we call a rose by any […]

While I was off traversing the rugged terrain of Bolivia, Rhyme & Reason Design was awarded the re-branding project for Alpha Sigma Alpha Sorority and Alpha Sigma Alpha Foundation. I had fully planned to write about the amazing news upon my return, however no more than a week later, Karen and I were Indianapolis bound […]

Have you ever thought about how hard it is to brand a company? In our business, we have the unique opportunity to help brand other companies. What we create is often the cornerstone and the foundation of a company’s value. Of course, we don’t take the branding strategy lightly. We spend hours learning about the […]

In the past year, we’ve learned a lot about a variety of industries, products and consumers. We’ve dabbled in the spectrum of colors for LED lights, put our noses into books for legal billing research, snuggled up to blankets for organic baby products and most recently, flexed our phalanges for finger splints. Established by Cindy […]

When Erin was on a quest for a new apartment last fall, we had no idea at the time that her new lease would also lead to a new client for Rhyme & Reason Design. Between small talk and apartment viewings, Michael Palori and his father Vincent learned that R&R could help re-invigorate their brand […]

We’re well into our second year of business here at Rhyme & Reason Design and we’ve discovered that change is a good thing. At the beginning of the year, we revamped our look and feel bringing out the modern and professional side of our company. We also recently launched Custom Facebook Fan Pages, the darling […]

Holidays are great for wishing happy tidings and filling friends and family in on what you’ve been up to over the past year. This year, Rhyme & Reason Design‘s seasons greetings provided us with touch points to a few new clients. Bill Bennett, a family friend and CEO of Velvet Singer, contacted us with the […]

Last week we encouraged you to achieve Nerdvana, this week we would like you to fan Nerdvana. That’s right Big Nerd Ranch (BNR) is now stirring up conversation on Facebook. Rhyme & Reason Design developed two specialty Facebook tabs to mirror the Big Nerd Ranch website. The tabs are able to continue the brand strategy, […]

Ever found yourself wondering what it would be like to achieve a pure state of higher knowledge? Well, that’s exactly what Big Nerd Ranch is offering their students and clients– the opportunity to Achieve Nerdvana. Big Nerd Ranch is the unique brainchild of Aaron Hillegass, established to broaden the minds of students and businesses alike […]