We’ve long touted the necessity of research (here and here), especially for projects involving a rebrand or the creation of a brand identity — it’s another “r” word we feel strongly about.  Plus, with the amount of people that we’ve interviewed, the social sites we’ve scanned and the communities we’ve toured, we’ve developed a knack […]

Hi all! I’m Karen McKenzie and I’m lucky enough to be both the Co-Founder and Creative Director at Rhyme & Reason Design. As a graduate of the University of Florida’s Graphic Design program, I learned to perfect the Gator Chomp while honing my design skills and have worked diligently over the last (almost) decade with […]

The holidays seemed to arrive at an extra-surprising pace this year then wrapped up just as quickly. Now that we’ve tucked our credit cards back securely in our wallets, it’s a good time to pause and consider the ways we shop, particularly where we shop. The convenience of click-of-a-button e-commerce or the thrill of bargain […]

It’s the most wonderful time of the year! Socks are fuzzier, lattes are pumpkin-ier and everyone is starting to think about their New Year’s resolutions. While you’re considering cleaning up your diet (love your body), committing to more reading time (love your mind) or just eating more chocolate (love yourself), 2018 will most certainly deliver […]

Did you know there is a rhyme and reason behind every color? The Pantone Matching System (PMS) was established to create consistent color reproduction across all users. Numbers and names are assigned to each color so manufacturers have the exact recipe to match the color rather than relying on the human eye. Unlike other color […]

There have been so many states and territories on our mind over the past month. From Harvey in Texas to Maria in Puerto Rico, we’ve been glued to the news and hoping with all our hearts that those near and far would be safe and sound. Through all of our concerns, though, we never thought […]

When you grow up in Florida, you learn quickly that shoes are optional, bathing suits are wardrobe staples and a white winter is completely out of the question. In fact, if you were to ask more than half of our staff members, a few of our clients and a variety of our biggest fans, you’d […]

Even with happy, healthy communities, fostering sustained engagement from residents and visitors takes work. Strategic planning plus good design — that’s the ticket! Good thing those just happen to be two things we love working on with clients. Let’s take a look at some ideas. Show off Let your community know that you want to […]

Atlanta may be where we hang our hats, but Texas is where we stomp our boots. As many of you know, we’ve been lucky enough to work with cities, associations and Convention & Visitors Bureaus throughout the state for almost as long as we’ve been in business. To play on a Texans favorite saying, we […]

Take heed, travel fans — it’s National Travel and Tourism Week! By and large we consider ourselves travel champions (personally and professionally), but this particular week allows the opportunity to pay homage to journeying. Have you booked a 2017 trip yet? Around here, the travel checklist includes Cape Cod, Nashville, Rhode Island, Australia and Italy! […]