Hi, everyone! My entire life has been relatively female-focused from my large, matriarchal family to my empowering experiences at an all-women’s college. I thoroughly enjoy the brilliance, ingenuity and empathy that is often at the center of teams led by ladies. This significantly impacted my desire to work with Rhyme & Reason! As a native […]

Rhyme and Reason Design was named to the University of Florida’s 2016 Gator100 during a ceremony on Feb. 19, 2016, at U.F.’s J. Wayne Reitz Union Grand Ballroom. Sponsored by U.F., the Warrington College of Business and the Entrepreneurship & Innovation Center, the Gator100 recognizes the 100 fastest-growing businesses owned or led by U.F. alumni. […]

For those of you who aren’t familiar, Dribbble.com is a social network dedicated specifically to designers and basically allows them to geek out over design. To quote their “About”:     What are you working on? Dribbble is a community of designers answering that question each day. Web designers, graphic designers, illustrators, icon artists, typographers, logo designers, […]

When is a picture worth a thousand words? These days, practically always. Pinterest is no longer just a digital scrapbook for personal interests — most businesses today are discovering that it offers solid audience interaction and a pumped up social media presence. Turns out, there is a method to the madness behind all those fun pics. The […]

Jumping into any new marketing communications project without a plan can spell disaster or, at the very least, cause you to waste time, money and miss the mark on what you’re looking to accomplish. To avoid these missteps, put down on paper the project’s “who, what, where and how” in the form of a creative […]

Think of your organization’s brand as its lifeblood and, as with anything, its well-being and growth requires nourishment. The best way to feed an effective marketing plan is with a healthy dose of marketing research. As Peter Drucker famously said, “What gets measured gets managed.” A marketing plan without the support of adequate research can […]

We champion getting the personality of your organization — its brand — just right. Brand overhauls or simple tuneups come about in a variety of ways, but when done right, they speak volumes and set the tone for what you want to say to your audience. It’s a game of show and tell you play […]

Happy 2016!!! There’s something magical about the start of a new year: You have 366 days (oh hey, Leap Year) of unknowns and excitement and what-ifs to look forward to. Big things are on the horizon, and there’s so much opportunity to make up for what you did or didn’t do last year. As I’ve […]

Way back in September, a young woman from the University of Florida’s graphic design program emailed us to ask if R&R would be interested in hosting 45 students who would be participating in the program’s annual voxGraphis trip in November. In her email, the student wrote about loving our values and culture and how she […]

A few weekends ago, the R&R team unplugged our laptops, used our cellphones for Kodak moments only and headed off into the mountains of Highlands, North Carolina, for some good ol’ fashioned bonding time. Although we weren’t gone for that long, we managed to accomplish a lot in terms of team spirit. Day 1 – […]