Today, it’s hard to believe there wasn’t a time when blogging wasn’t widespread and among the de rigueur marketing tools for multinationals and startups alike. But, as with most of today’s seemingly must-do marketing techniques, blogging shouldn’t be entered into blindly. Your organization’s capacity for executing a successful blog depends on one thing — you. […]

Unless you’ve sworn off technology for the past few years (in which case, thanks for reintroducing yourself to the world by reading the R&R blog), you’ve likely heard that video content is essentially manna from heaven for brands and marketers. Beyond the obvious reasons — people don’t like to read anymore and human attention spans […]

I just read an article about why we shouldn’t call email marketing initiatives eblasts. The author explained that no one wants to be blasted with anything, let alone inbox shrapnel. Valid point. But really, email marketing is a really long phrase to type out, and at some point it’s going to go to the buzzword […]

When it comes to successful marketing, planning matters. In fact, we’re willing to go so far as to say that, without a plan, your efforts won’t be as effective. From posting on social media to building a website, having a plan of attack will ensure you are meeting your objectives and ready for the ups […]

Sigma Tau Gamma Fraternity and Foundation selects Rhyme & Reason Design as agency of record for the organization’s comprehensive rebranding campaign. After months of deliberation, Sigma Tau Gamma made the decision to move forward with R&R as the Atlanta-based agency offered both the creative ingenuity and customer support that the brotherhood was searching for. “With […]

It’s National Travel and Tourism Week! Not sure what that is? We’re here to fill you in. The U.S. Travel Association designates this week in celebration and recognition of these two important activities. Although it’s mainly geared toward the travel and tourism industry, everyone can agree that travel is important for economic prosperity and enriching […]

Karen and I are not newbies when it comes to a conference, that’s for sure. With my experience as an Art Director for frank and her involvement in the CVB and Greek realm, we’ve had our fair share of attending, vending at and organizing conferences. That said, last week we attended our first gathering specifically […]

A bad meeting can suck the life out of your day, but every so often a meeting can inspire you to go out and conquer the world – or at least stop procrastinating on that one project. Here at Rhyme & Reason, I won’t say that we love meetings – honestly, who does? – but […]

A new year always inspires me to declutter and refresh, especially with the approach of springtime. I clean out closets and cabinets, puzzle over how I acquired a basket full of mismatched socks, organize my office files and toss expired coupons. I love the fresh and simplified start of spring each year. In the last few […]

What does it take to win in the advertising and marketing game? We spend our days focusing on that very topic. Although measuring success can be ambiguous, there are times when we get to see tangible proof of what a win looks like and it is very, very nice. Last week, we attended the Georgia […]