Since its inception in 2012, #GivingTuesday has proven to be a marketing success story time and time again. Following just four days after major Black Friday spending goes down, #GivingTuesday harnesses the power of social media and encourages people across the world to give back through charitable donations. This year’s Tuesday is expected to bring […]

Fraternities and sororities are much more than the stereotypes portrayed through film and the media. Greeks inspire and educate their members, serve their communities, celebrate accomplishments and recruit new members to share in their experience. Through the use of video, Greek organizations can capture the emotion of what it means to be a member of the […]

Did you know there is a rhyme and reason behind every color? The Pantone Matching System (PMS) was established to create consistent color reproduction across all users. Numbers and names are assigned to each color so manufacturers have the exact recipe to match the color rather than relying on the human eye. Unlike other color […]

There have been so many states and territories on our mind over the past month. From Harvey in Texas to Maria in Puerto Rico, we’ve been glued to the news and hoping with all our hearts that those near and far would be safe and sound. Through all of our concerns, though, we never thought […]

When you grow up in Florida, you learn quickly that shoes are optional, bathing suits are wardrobe staples and a white winter is completely out of the question. In fact, if you were to ask more than half of our staff members, a few of our clients and a variety of our biggest fans, you’d […]

Even with happy, healthy communities, fostering sustained engagement from residents and visitors takes work. Strategic planning plus good design — that’s the ticket! Good thing those just happen to be two things we love working on with clients. Let’s take a look at some ideas. Show off Let your community know that you want to […]

We work in the tourism marketing industry on a daily basis and constantly ask ourselves, “How?” How to attract visitors to a city? How to put more heads in beds? How to change the perception of a city or county? How to increase economic development through tourism? These are all great questions, but we’ve started […]

Atlanta may be where we hang our hats, but Texas is where we stomp our boots. As many of you know, we’ve been lucky enough to work with cities, associations and Convention & Visitors Bureaus throughout the state for almost as long as we’ve been in business. To play on a Texans favorite saying, we […]

Video is king when it comes to quick content sharing and storytelling. Granted, video marketing is not a new concept, but it is becoming increasingly important in today’s oversaturated market because videos foster more engagement than static ads and typically hold the viewer’s attention for a longer period of time. According to Hubspot in 2016, […]

A lot comes into play when choosing a name or tagline for your organization, product or service. Given its impact on your brand identity, there’s a lot at stake, so it’s a necessary task that’s worth doing right.  Read on for some helpful hints on keeping the naming process a happy (and efficient) one. The […]