Planning a convention or conference is, well, a lot. Your team’s to-do list is likely a mile (or two) long with registration, travel and room logistics, packing and transporting supplies, communicating with vendors and arranging facilitators – we’re getting dizzy just thinking about it! And there’s still the matter of creating and marketing an experience. […]

This past year has been an incredible learning experience for not just the three of us, but all of our friends and family members who have had the opportunity to enjoy our adventures in small business ownership first hand. We learned that owning a business looks a lot easier on the silver screen than it […]

As a company spearheaded by three women, we have found that our gender, has caused a bit of confusion on the business front. Over the past year, we have successfully launched sites, branded new businesses and created a foothold in social media.  However, we still find that wearing heels, is oftentimes a minefield for potential […]

It’s almost 11pm and I’m settling into another wonderful evening of self-employed bliss.  It’s not that I start work later in the evening; I just like to break my day up into two, sometimes even three, sessions.  One of the great things about being an entrepreneur and owning your own business is that you call […]

Here at Rhyme & Reason Design we love the girly details, but don’t assume that our talents only lie within the parameters of ribbons and bows. In fact, we thrive on stretching our creative prowess and immersing ourselves in strategic analysis.  Recently, we had the opportunity to learn a thing or two about the financial […]

This past Labor Day weekend, the Rhyme & Reason Design team descended upon Gainesville, FL to celebrate the start of Gator football, conduct a client meeting and toast each other for our recent website successes.  As celebrations go, this one was top notch.  The merriment began under an orange and blue tent on UF’s sprawling […]

“Who do you know?” is a phrase often used by networking gurus and savvy business people in hopes of generating business from pre-existing contacts. Seeing as I am not afraid to eavesdrop in coffee shops to generate business, asking pre-existing contacts to introduce me to someone in their phone file seems almost like cheating. However, […]