What’s not to love about cupcakes?

Yeah we couldn’t think of anything either, which is exactly why we practically asked to lick the spoon when Lori of LoLo’s Cupcakes called to enlist our help with branding her cupcakery.

The Alpha Sigma Alpha sorority has had much to celebrate over the last few years, from installing new chapters to completing a full rebrand. On July 11th, the sisterhood descended on Virginia Beach to celebrate another big milestone – the 47th Biennial National Convention and Leadership Conference.

Philanthropic initiatives are often an important facet of many businesses and organizations. In working so closely with sororities and fraternities over the past few years it’s become very apparent that doing good and giving back are not just important facets but oftentimes the foundation on which the organization was built.

Ladies and gentlemen, boys and girls welcome to the Nerdiest Show on Earth.

Wait, were you expecting me to say “spectacular” or “grandest”?

Sorry to disappoint, but this circus doesn’t come complete with lions, tigers and bears. Instead, you’ll find Apples, Androids and Developers, oh my!

Raise your hand if you have heard of the Rheem Manufacturing Company.

Okay, not that many of you.

Now raise your hand if you have hot water in your home.

Going mobile is something that every company is focused on. Whether you are looking to ensure your site displays properly on a smart phone or interested in creating a customized app to help your customers shop smarter, playing in the mobile realm is necessary in today’s always on the go society.

With October just around the corner, we’ve wrapped up yet another wedding-filled summer. Having just celebrated my one-year anniversary, each ceremony and reception has been a fun reminder of my big day and also an opportunity to observe the choices made by my friends in their flowers, dresses and cakes. Would I change a thing […]

Slightly more than a year ago, we won the opportunity to partner with Alpha Sigma Alpha Sorority in their rebranding campaign. In one week from today, August 15, 2011 to be exact, those efforts will culminate with the unveiling of the new brand aesthetic. Since we’ve been sworn to secrecy (as in secret handshakes and […]

In a recent blog, I discussed Alpha Delta Pi’s Foundation and even went into some of the history of a Greek organization’s Foundation. Since publishing that blog, it’s been brought to my attention that so many of our Greek and non-Greek members don’t know what goes on behind the scenes of the Greek community. Well, […]

Here at Rhyme & Reason Design, we love the Greek community. Not only are they amazing clients, but they are organizations that truly stand for something and are dedicated to the betterment of the world around them. For those of you like myself who did not pledge a sorority or fraternity during college, you may […]