We’ve all spent some time in a barbershop or a salon chair. However, at no point during the visit had I ever thought about where the shears, chairs or any other element of the shop came from. That changed immediately when we added Apopka Beauty & Barber Supply to our family of clients. Apopka Beauty […]

You’ve probably heard us talk about the Big Nerd Ranch once or twice, but we can’t help it, they’re our favorite nerds! Plus, they give us an opportunity to stretch our creative muscles in all sorts of different directions. Our latest project involved a pen and paper and some tongue-in-cheek copy. So here’s the background, […]

  We have very passionate clients. Each and every one of our customers came to us with a big dream – to see their passions become reality. Recently, Barbie Kennedy enlisted our help in rekindling her desire to design and create her own line of home collections. Her story is wonderful and her painted visions […]

So next week is Thanksgiving, how’d that happen. Somewhere between the dog days of summer and today, fall occurred. I think I missed it. In fact, up until a few days ago, I didn’t really put too much thought into the time of year or the seasons. That’s what happens when you live in Florida, […]

We first met Gregg on the sidelines of a soccer field, and it wasn’t long before he was crossing off the sidelines and over the welcome mats of many an AtlantaBen home, photographing some of Ben’s favorite clients in their sparkling new homes. After over a decade in the professional photography business, Gregg and his […]

We talk about brands and branding a lot not just because we help companies develop them, but also because we believe strongly in the value that they provide to a company or an organization. Recently, Benitects, an employee benefits firm specializing in designing and building better benefits, hired us to re-design their brand mark. Peggy […]

It’s a branding dream when a client comes to you with a desire to revisit and redesign every element of their existing brand. It’s an adventure that can take a great deal of time and money on both client and agency side, but it’s worth every late night brainstorming session along the way to see […]

All small businesses and start-ups have the potential to become household names. However, it takes more than a great idea to reach the levels of recognition that Coca-Cola, McDonald’s and Google have enjoyed. For his star-crossed lovers in Romeo and Juliet Shakespeare wrote, “What’s in a name? That which we call a rose by any […]

While I was off traversing the rugged terrain of Bolivia, Rhyme & Reason Design was awarded the re-branding project for Alpha Sigma Alpha Sorority and Alpha Sigma Alpha Foundation. I had fully planned to write about the amazing news upon my return, however no more than a week later, Karen and I were Indianapolis bound […]

Have you ever thought about how hard it is to brand a company? In our business, we have the unique opportunity to help brand other companies. What we create is often the cornerstone and the foundation of a company’s value. Of course, we don’t take the branding strategy lightly. We spend hours learning about the […]