“There is nothing to writing. All you do is sit down at a typewriter and bleed.” -Ernest Hemingway While that is a graphic visualization of the creative process, there is truth behind the infamous words of Ernest Hemingway. At R&R we prefer to sparkle rather than bleed, but you get the picture. The writing process […]

I was born and raised in Liberty, Missouri (right outside of Kansas City), but have called the Peach State home for nearly five years.  I relocated to Atlanta to join a sorority staff and explore the professional side of the fraternity and sorority community.  My second “office” is at Pink Barre Studios as a part-time […]

Hi, everyone! My entire life has been relatively female-focused from my large, matriarchal family to my empowering experiences at an all-women’s college. I thoroughly enjoy the brilliance, ingenuity and empathy that is often at the center of teams led by ladies. This significantly impacted my desire to work with Rhyme & Reason! As a native […]

Rhyme and Reason Design was named to the University of Florida’s 2016 Gator100 during a ceremony on Feb. 19, 2016, at U.F.’s J. Wayne Reitz Union Grand Ballroom. Sponsored by U.F., the Warrington College of Business and the Entrepreneurship & Innovation Center, the Gator100 recognizes the 100 fastest-growing businesses owned or led by U.F. alumni. […]

When is a picture worth a thousand words? These days, practically always. Pinterest is no longer just a digital scrapbook for personal interests — most businesses today are discovering that it offers solid audience interaction and a pumped up social media presence. Turns out, there is a method to the madness behind all those fun pics. The […]

Jumping into any new marketing communications project without a plan can spell disaster or, at the very least, cause you to waste time, money and miss the mark on what you’re looking to accomplish. To avoid these missteps, put down on paper the project’s “who, what, where and how” in the form of a creative […]

Think of your organization’s brand as its lifeblood and, as with anything, its well-being and growth requires nourishment. The best way to feed an effective marketing plan is with a healthy dose of marketing research. As Peter Drucker famously said, “What gets measured gets managed.” A marketing plan without the support of adequate research can […]

We champion getting the personality of your organization — its brand — just right. Brand overhauls or simple tuneups come about in a variety of ways, but when done right, they speak volumes and set the tone for what you want to say to your audience. It’s a game of show and tell you play […]

Way back in September, a young woman from the University of Florida’s graphic design program emailed us to ask if R&R would be interested in hosting 45 students who would be participating in the program’s annual voxGraphis trip in November. In her email, the student wrote about loving our values and culture and how she […]

There’s nothing like a fresh start. We’ve recently welcomed a few new and exciting things over here at R&R and can already tell more greatness is just around the corner. There’s something about that domino effect. What’s one of our latest and greatest? A new office! Since lugging boxes down three flights of stairs from […]