Recent Posts In: News

Eblast Improvement Plan

I just read an article about why we shouldn’t call email marketing initiatives eblasts. The author explained that no one wants to be blasted with anything, let alone inbox shrapnel. Valid point. But really, email marketing is a really long phrase to type out, and at some point it’s going to go to the buzzword […]

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Effective Planning in 3 Steps

When it comes to successful marketing, planning matters. In fact, we’re willing to go so far as to say that, without a plan, your efforts won’t be as effective. From posting on social media to building a website, having a plan of attack will ensure you are meeting your objectives and ready for the ups […]

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Sigma Tau Gamma Fraternity and Foundation Selects Rhyme & Reason Design as Agency of Record

Sigma Tau Gamma Fraternity and Foundation selects Rhyme & Reason Design as agency of record for the organization’s comprehensive rebranding campaign. After months of deliberation, Sigma Tau Gamma made the decision to move forward with R&R as the Atlanta-based agency offered both the creative ingenuity and customer support that the brotherhood was searching for. “With […]

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Raise a Glass to Travel & Tourism!

It’s National Travel and Tourism Week! Not sure what that is? We’re here to fill you in. The U.S. Travel Association designates this week in celebration and recognition of these two important activities. Although it’s mainly geared toward the travel and tourism industry, everyone can agree that travel is important for economic prosperity and enriching […]

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Spring is here – time to polish up!

A new year always inspires me to declutter and refresh, especially with the approach of springtime. I clean out closets and cabinets, puzzle over how I acquired a basket full of mismatched socks, organize my office files and toss expired coupons. I love the fresh and simplified start of spring each year. In the last few […]

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Why Rewards & Referrals Rock

At the beginning of the year, I wrote a blog about our Q1 Quarterly Rocks. Don’t remember? Have a read. Now that you’ve jogged your memory, let’s chat about bullet point #5 – Rewards & Referrals. This Rock has some serious power and has directly impacted bullet point #4 (Six New Clients) and bullet point […]

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