Sigma Tau Gamma Fraternity and Foundation selects Rhyme & Reason Design as agency of record for the organization’s comprehensive rebranding campaign. After months of deliberation, Sigma Tau Gamma made the decision to move forward with R&R as the Atlanta-based agency offered both the creative ingenuity and customer support that the brotherhood was searching for. “With […]

It’s National Travel and Tourism Week! Not sure what that is? We’re here to fill you in. The U.S. Travel Association designates this week in celebration and recognition of these two important activities. Although it’s mainly geared toward the travel and tourism industry, everyone can agree that travel is important for economic prosperity and enriching […]

Karen and I are not newbies when it comes to a conference, that’s for sure. With my experience as an Art Director for frank and her involvement in the CVB and Greek realm, we’ve had our fair share of attending, vending at and organizing conferences. That said, last week we attended our first gathering specifically […]

A bad meeting can suck the life out of your day, but every so often a meeting can inspire you to go out and conquer the world – or at least stop procrastinating on that one project. Here at Rhyme & Reason, I won’t say that we love meetings – honestly, who does? – but […]

A new year always inspires me to declutter and refresh, especially with the approach of springtime. I clean out closets and cabinets, puzzle over how I acquired a basket full of mismatched socks, organize my office files and toss expired coupons. I love the fresh and simplified start of spring each year. In the last few […]

What does it take to win in the advertising and marketing game? We spend our days focusing on that very topic. Although measuring success can be ambiguous, there are times when we get to see tangible proof of what a win looks like and it is very, very nice. Last week, we attended the Georgia […]

Hey y’all, I’m Lauren! Ever since I moved to Atlanta (almost a year ago — time flies), I’ve felt connected to the Rhyme & Reason family. Needless to say, I am beyond thrilled to now officially join this wonderful team as the new Art Director! I come with a mix of experience from a few […]

At the beginning of the year, I wrote a blog about our Q1 Quarterly Rocks. Don’t remember? Have a read. Now that you’ve jogged your memory, let’s chat about bullet point #5 – Rewards & Referrals. This Rock has some serious power and has directly impacted bullet point #4 (Six New Clients) and bullet point […]

The term creatives makes most people think of artists or designers. Yet creativity is crucial for everyone even if you spend more time in a boardroom than a design studio. No, we’re not all Monet with a paintbrush or J.K. Rowling with words, but creativity is a habit with practical applications that anyone can develop. […]

We work day-to-day as experts in the digital and traditional marketing environment, but even we strikeout at attempts to incite engagement. Our recent failed promotion handed us a healthy dose of humility, but we’ll learn from it and share those lessons with others. In October, we set into motion an exciting, fun and timely promotion. […]