Hello! I’m proud to join such a wonderful team of design professionals at Rhyme & Reason! I come to the R&R family with 14 years of experience in marketing and advertising, where I’ve worked in the technology, higher education, media and hospitality industries. I specialize in marketing materials that drive sales and reinforce brand awareness, […]

It may be known as the Lone Star state, but when we visit Texas we never feel alone. This past week Courtney and I had a chance to mix, mingle and celebrate new friends and old friends at the Texas Association of Convention & Visitor Bureaus’ (TACVB) Annual Conference. This was our second time attending […]

It is no secret, at R&R we live for colors. Reds, blues, greens and literally everything in between. Black and white rarely enters our color palette and when they do, it is only a brief appearance. So where does this rich and color-filled spectrum come from? One word: Pantone. The Story of Pantone What exactly […]

“Your culture is your brand.” These words form the foundation of one of the most successful startup companies in history. Uttered in 2010 by Tony Hsieh, CEO of Zappos, in an editorial he wrote for the Huffington Post, the statement is a window into the changing world of business. Zappos’ success illustrates an evolution in […]

You know that feeling you had as a kid the night before the first day of school? That anxious, excited feeling about seeing old friends and making new ones? That’s the feeling I had the night before my first day as an intern at R&R (I even laid out my first-day outfit). I doubt most […]

2013 really was a year of delight for Rhyme & Reason. We celebrated some big milestones, connected with great people and learned a lot about what it means to be a growing business. As we roll into 2014, we have the chance to look back over the year, assess our accomplishments and failures and plan […]

Halloween is a day filled with candy and costumes. Whether you are young or old, the spirit of the day is easy to embrace. Never a place to shy away from a chance to dress up in wacky attire, R&R looks forward to October 31st all year! So just how popular is Halloween? Let’s take […]

Planning isn’t all that glamorous, but what it lacks in excitement, it makes up for in prolific results. When you take the time to plan for your marketing campaigns, you are better prepared to handle the good, the bad, and the social masses. Whether you are launching an entirely new, company-wide brand image or simply […]

Now that you’ve shopped around and completed the on-boarding process it’s time to get elbow deep in the fun part. You know the whole reason why you hired us– the actual design process. Woot! It’s our favorite part too. Prior to the design phase, you have quite a bit of homework: answering creative questionnaires, gathering […]

From the initial meeting through the onboarding process, hiring a design firm (or any vendor for that matter) can feel like a courtship. As I discussed in the initial process blog, there is the introduction phase where you meet each other, politely ask questions, and decide if you want to move past the meet-and-greet to […]