Frankly, Scarlett…

HI EVERYONE! OR PERHAPS I SHOULD SAY, “HI, YA’LL,” AS MY SOUTHERN NAME CONNOTES. No matter which salutation you prefer, I’m quite pleased to meet you. I’m Scarlett, and I am one of the co-founders of Rhyme & Reason Design. It’s hard to think about what I was doing before R&R, but one thing’s for […]

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The Blogging Debate

Today, it’s hard to believe there wasn’t a time when blogging wasn’t widespread and among the de rigueur marketing tools for multinationals and startups alike. But, as with most of today’s seemingly must-do marketing techniques, blogging shouldn’t be entered into blindly. Your organization’s capacity for executing a successful blog depends on one thing — you. […]

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Why Video May Have Killed the Radio Star…

Unless you’ve sworn off technology for the past few years (in which case, thanks for reintroducing yourself to the world by reading the R&R blog), you’ve likely heard that video content is essentially manna from heaven for brands and marketers. Beyond the obvious reasons — people don’t like to read anymore and human attention spans […]

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Eblast Improvement Plan

I just read an article about why we shouldn’t call email marketing initiatives eblasts. The author explained that no one wants to be blasted with anything, let alone inbox shrapnel. Valid point. But really, email marketing is a really long phrase to type out, and at some point it’s going to go to the buzzword […]

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Effective Planning in 3 Steps

When it comes to successful marketing, planning matters. In fact, we’re willing to go so far as to say that, without a plan, your efforts won’t be as effective. From posting on social media to building a website, having a plan of attack will ensure you are meeting your objectives and ready for the ups […]

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Sigma Tau Gamma Fraternity and Foundation Selects Rhyme & Reason Design as Agency of Record

Sigma Tau Gamma Fraternity and Foundation selects Rhyme & Reason Design as agency of record for the organization’s comprehensive rebranding campaign. After months of deliberation, Sigma Tau Gamma made the decision to move forward with R&R as the Atlanta-based agency offered both the creative ingenuity and customer support that the brotherhood was searching for. “With […]

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Raise a Glass to Travel & Tourism!

It’s National Travel and Tourism Week! Not sure what that is? We’re here to fill you in. The U.S. Travel Association designates this week in celebration and recognition of these two important activities. Although it’s mainly geared toward the travel and tourism industry, everyone can agree that travel is important for economic prosperity and enriching […]

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