All small businesses and start-ups have the potential to become household names. However, it takes more than a great idea to reach the levels of recognition that Coca-Cola, McDonald’s and Google have enjoyed. For his star-crossed lovers in Romeo and Juliet Shakespeare wrote, “What’s in a name? That which we call a rose by any […]

Here at Rhyme & Reason Design, we love our jobs, but there are certain parts of our jobs that take our love to a whole new level.  A couple months back, the R&R team landed not just a new client, but a pretty fabulous vacation as well. The Allen family, hired our team to design […]

What happens when 25 girls between the ages of 14 and 18, hailing from underprivileged backgrounds are placed into a weeklong business camp? Amazing results. Last week, I was lucky enough to take part in the second annual Girl Scouts of the Citrus Council’s Camp CEO. The camp, offers young ladies the opportunity to create […]

While I was off traversing the rugged terrain of Bolivia, Rhyme & Reason Design was awarded the re-branding project for Alpha Sigma Alpha Sorority and Alpha Sigma Alpha Foundation. I had fully planned to write about the amazing news upon my return, however no more than a week later, Karen and I were Indianapolis bound […]

Have you ever thought about how hard it is to brand a company? In our business, we have the unique opportunity to help brand other companies. What we create is often the cornerstone and the foundation of a company’s value. Of course, we don’t take the branding strategy lightly. We spend hours learning about the […]

In the past few years, the economy has affected every aspect of our personal and professional lives. Pink slips have become the currency of corporate America and the unemployment rate has reached staggering levels. However, it is from job-loss and uncertain futures that many people, women especially, have brushed off their aversion to risk and […]

In the past year, we’ve learned a lot about a variety of industries, products and consumers. We’ve dabbled in the spectrum of colors for LED lights, put our noses into books for legal billing research, snuggled up to blankets for organic baby products and most recently, flexed our phalanges for finger splints. Established by Cindy […]

When Erin was on a quest for a new apartment last fall, we had no idea at the time that her new lease would also lead to a new client for Rhyme & Reason Design. Between small talk and apartment viewings, Michael Palori and his father Vincent learned that R&R could help re-invigorate their brand […]

On April 15, I posted a blog on bartering services. The article was based on a recent service swap between Rhyme & Reason and Legally Informed, LLC. As I so often do, I posted the blog, tagged the keywords, uploaded a picture, clicked publish and then logged off. About an hour or so later, I […]

In our last post, you learned that the Rhyme & Reason Design team has set out on a mission to help each of our individual communities. My hometown of Orlando, FL was the first community to receive a little design attention. Since launching Eva’s Purse Strings Custom Facebook Fan Page, the Orlando chapter of the […]