In the past few years, the economy has affected every aspect of our personal and professional lives. Pink slips have become the currency of corporate America and the unemployment rate has reached staggering levels. However, it is from job-loss and uncertain futures that many people, women especially, have brushed off their aversion to risk and […]

This past year has been an incredible learning experience for not just the three of us, but all of our friends and family members who have had the opportunity to enjoy our adventures in small business ownership first hand. We learned that owning a business looks a lot easier on the silver screen than it […]

Dear Santa, I think we’ve been really good this year. Now granted I’m biased seeing as I am 1/3 of Rhyme & Reason Design, but really I think we deserve something other than coal in our stockings.  We’ve worked hard to build a company from the ground up and in an economic environment that took […]

As a company spearheaded by three women, we have found that our gender, has caused a bit of confusion on the business front. Over the past year, we have successfully launched sites, branded new businesses and created a foothold in social media.  However, we still find that wearing heels, is oftentimes a minefield for potential […]

Here at Rhyme & Reason Design we love the girly details, but don’t assume that our talents only lie within the parameters of ribbons and bows. In fact, we thrive on stretching our creative prowess and immersing ourselves in strategic analysis.  Recently, we had the opportunity to learn a thing or two about the financial […]

When starting a business, life becomes a bit of a rollercoaster ride. You can be sure to expect highs like you’ve never felt, expect lows like you’ve never felt, and those feelings you can be sure will occur all in a span of 24 hours.  There is no room for doubt, and trust me, when […]

This past Labor Day weekend, the Rhyme & Reason Design team descended upon Gainesville, FL to celebrate the start of Gator football, conduct a client meeting and toast each other for our recent website successes.  As celebrations go, this one was top notch.  The merriment began under an orange and blue tent on UF’s sprawling […]

Time: 4AM Subject: We regret to inform you we have ground our last coffee bean I was contemplating having my eyes checked except I already wear glasses, so I knew what I read was indeed true. Only two weeks after I waxed poetic about my barista knowing my name, the comraderie of the regulars and […]