The Client

Alpha Gamma Delta is an international women’s fraternity with chapters spanning college campuses throughout the U.S and Canada.

The Sticky Wicket

Looking to gather their membership for their international convention, the fraternity needed branding that stood out, generated excitement and set a tone of inspiration and fun that everyone could expect at the event.

The Awesome Sauce

  • Building on the message of the conference that celebrates the organization’s history while planning for the future, we designed a logo that was vibrant, feminine and celebratory to catch the eye of their diverse audience of women.
  • To enhance the design and aid in messaging for the event, we also created icons and patterns that complemented the illustrations of the logo, which played on the theme “Imagine.”