Stockbridge is a city in Henry County, Georgia, approximately 30 minutes south of Atlanta, but within the metro area. In recent years, the city has experienced rapid growth both in industry and population.
The Sticky Wicket
With its positive growth and upcoming 100th anniversary, the City found itself in a position to re-imagine its brand image. Plagued by negative perceptions and inter-city political concerns, the team leading the branding project was looking to re-invigorate community pride and develop a messaging platform that all could champion during the 100th anniversary and beyond.
The Awesome Sauce
- A consistent and cohesive brand was established including a logo design, tagline and business system assets.
- The tagline, “Where Community Connects,” is the theme for the 100th anniversary and will be used as a rally cry for residents, businesses and officials alike to lead the City forward.
- The new comprehensive brand, although only recently launched, has been used by City officials to lay the foundation for their strategic plans and development vision.